SOURCE: Accell


April 27, 2010 09:00 ET

Accell Expands Executive Team With Industry Experts

Anders Peterson, K.Y. Tsai and Steven Affonso Bring Extensive Industry and Business Development Experience to Accell

FREMONT, CA--(Marketwire - April 27, 2010) - Accell, a provider of premium audio/video and computer interconnects and accessories, announced today the expansion of the companies' executive team with the addition of Anders Peterson as Vice President of Sales for North America, K.Y. Tsai as Vice President of Marketing, and Steven Affonso as Director of Channel Sales.

In addition to his role as Vice President of Sales for Accell's parent company BizLink, Anders Peterson will oversee the North American sales and business development for Accell. Mr. Peterson has been instrumental in growing BizLink into a tier-one cable manufacturing company and now brings this success into Accell's sales efforts.

While remaining the Vice President of Marketing for BizLink, K.Y. Tsai joins Accell to oversee the companies' marketing and product development efforts. Mr. Tsai brings more than twenty years of industry experience in the development and marketing of high technology products.

Formally with Monster Cable where he served as the National Sales Manager for distributors and buying groups, Steven Affonso joins Accell with eighteen years of sales and product experience in consumer electronic and custom installation channels. Mr. Affonso's extensive industry and business development background is well positioned to provide Accell with a catalyst for growth.

"Building an experienced management team is instrumental in strengthening Accell's position as a leading consumer electronics accessory brand," stated Annie Kuo, president, Accell. "Our significant personnel updates further solidify the commitment that Accell has to its customers and business partners of providing outstanding products and support."

About Accell
Accell Corporation is focused on the design, manufacture and delivery of affordable, high quality connectivity products including audio/video interconnects and distribution systems, computer and networking products. Accell produces high quality and innovative connectivity products by combining the low cost benefits of a global manufacturer and the design capabilities of a Silicon Valley based engineering and marketing team. Accell is a member of CEDIA and CEA. For more information, please visit our Web site at and follow us on Twitter at @AccellCables.

Contact Information

  • Press Contacts:
    Megan Saulsbury
    Canyon PR for Accell Corporation
    (408) 857-9527
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    Michael Weizer
    Accell Corporation
    (510) 770-8284
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