SOURCE: Access Plans, Inc.

Access Plans, Inc.

January 19, 2010 07:00 ET

Access Plans, Inc. Stock Symbol to Change to APNC Effective January 19; Company Announces Retirement of Over 1.8 Million Shares of Its Stock

NORMAN, OK--(Marketwire - January 19, 2010) - Access Plans, Inc. (OTCBB: ALHC), a leading membership and insurance marketing company, announced that effective today its stock trading symbol will change to "APNC" on the OTC Bulletin Board.

The Company recently changed its name from Alliance HealthCard, Inc. to more accurately represent its business activities as a developer and distributor of a wide range of membership plans, discount services, discount healthcare programs and insurance plans.

The Company also announced the retirement of 1,856,401 shares of its stock which were repurchased on October 27, 2009, related to a previously-announced litigation settlement. This retirement reduces the Company's outstanding shares to 19,777,304.

About Access Plans, Inc.

Access Plans, Inc. (OTCBB: APNC) is a leading membership and insurance marketing company with three complementary distribution channels offering multiple opportunities for growth. The Wholesale Plans Division specializes in turnkey, private label membership benefit plans offered through retail outlets including rent-to-own centers. The Retail Plans Division markets healthcare-related discount products and services to consumers through third-party marketers. Program components in both membership plan divisions range from medical, dental and pharmacy discounts to grocery, restaurant, automotive, travel and other consumer discounts. The Insurance Marketing Division comprises America's Health Care Plans (AHCP), one of the nation's largest independent agent networks for distributing individual major medical health insurance. For more information, please visit: www.accessplans.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act:

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.

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