SOURCE: Cutting Edge Information

August 07, 2008 08:28 ET

According to Cutting Edge Information Research, Pharmaceutical Competitive Intelligence Teams Expand Reach by Enlisting New Internal Clients

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 7, 2008) - New research by business intelligence firm Cutting Edge Information reveals that pharmaceutical competitive intelligence teams are expanding their reach by servicing internal functions beyond their traditional clients -- marketing departments and business development groups. Analysts found that many CI teams now service departments such as new product planning, strategic planning, clinical development, market research and sales.

"Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI," available at, shows that competitive intelligence groups are striving to step out of their traditional roles and prove their value to many other functions across pharma companies.

"Our study finds that an increasing number of companies now leverage the expertise of CI teams to support strategically aligned functions," according to David Richardson, lead research analyst for the report. "In fact, more than half of the companies surveyed enlist competitive intelligence to support new product planning and strategic planning."

"Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI" examines CI team structures, phase-by-phase spending and staffing, and strategies for improvement. Compiled from surveys and interviews with executives at leading companies, the report enables CI teams to achieve success.

The chapters consist of:

--  Structuring for Success -- provides details on CI structures, including
    global-level reporting lines and placements; ways in which CI teams
    trumpet their successes and create CI cultures; and the career paths
    laid out to make CI teams breeding grounds for future pharma leaders
--  Resourcing for Growth -- reveals CI department-level budgets and
    staffing; brand-level phase-by-phase spending and staffing; which
    groups fund CI; and how companies demonstrate ROI on CI
--  Increasing CI's Reach -- Examines how companies communicate their
    strategic value to internal clients and the resources and tools for
    collecting CI

Contact Information


    For more information, contact
    David Richardson
    at Email Contact
    or 919-433-0216.

    For media inquiries, contact
    Stephanie Swanson
    Marketing Team Leader
    at Email Contact
    or 919-433-0212.