SOURCE: Acronis, Inc.

November 06, 2007 15:24 ET

Acronis® Sharpens Focus on Retail Channel With Launch of Acronis True Image 11 Home

ATI 11 Home Boxes Due in Retail Stores This Week

BURLINGTON, MA--(Marketwire - November 6, 2007) - Acronis, Inc. (, a provider of affordable, scalable storage management and disaster recovery software, has announced the general availability of Acronis True Image 11 Home, the latest version of Acronis' file and system disk imaging backup and restore software for home and home office users. The new version will be available in retail stores nationwide this week.

In recent months, Acronis has reasserted its commitment to the retail channel, taking the publishing and management of its retail products in-house. Acronis has signed a partnership with Strategic Marketing Partners, Inc. (SMP) to further build relationships with retailers. With the launch of the latest version of its backup and recovery software for small businesses and consumers, Acronis plans to step up its recruitment efforts in the retail channel.

"SMP has a long history of helping world-class software vendors bring their products to the retail market," said Jim Bull, senior partner of SMP. "While Acronis already has an established brand name in retail, we're pleased to be able help the company reach the next level by expanding its retail presence and reaching substantially more consumers and small-business users in more cities and towns across the country."

"We're increasing our commitment to the retail channel, giving it the resources it needs to sustain growth," said Bob Gagnon, Director of Strategic Channel & Consumer Sales for Acronis. "This means selecting strategic partners, forging relationships with leaders in the retail space, and developing a leading backup and recovery software that consumers find easy to use."

Currently, Acronis software is available nationwide from retailers including Staples®, Office Depot®, Office Max®, Fry's Electronics, CompUSA®, Best Buy®,®, J&R Electronics®, MicroCenter®, and®.

About Acronis True Image 11 Home

The new version adds powerful, yet easy-to-use features including the exclusive Try&Decide feature, which allows users to perform potentially dangerous operations such as software installation or e-mail attachment opening without putting their PC at risk. It does this by creating a secure, temporary workspace that is insulated from the rest of the user's computer. The user can either commit the changes to their hard disk or simply delete all changes without impacting the hard disk at all.

Added security and privacy functionality includes Acronis Drive Cleanser, which securely erases hard drives before discarding or donating a computer, and File Shredder, which wipes out individual computers files so that they are permanently deleted and unrecoverable.

Other new features of Acronis True Image 11 Home, in addition to Try&Decide, include:

--  System State Backup - Protect Registry, boot files, as well as
    important system files from system crashes
--  Exclude files and folders from backup - Save space by backing up only
    information that is needed
--  Preserve files and folders during restore - Ensures newly entered
    important data is not overwritten when recovering from older backup
--  Automatically maintained catalog of backup locations - Easily locate
    archives as the system automatically remembers their placement
--  Search for file in all archives - Easily search for and recover
    particular files from all known backup archives
--  Message-level Outlook and Outlook Express data restore - Quickly
    locate and recover important messages from mail backup

Pricing and availability

Priced at $49.99, Acronis True Image 11 Home is currently available for download and from retail outlets. For more information, interested retailers can contact Acronis at, Navarre Corporation in the U.S. and Canada (, or Jack of All Games in Canada (

About Acronis

Acronis is a global provider of affordable, scalable storage management and disaster recovery software that helps enterprises and SMBs safeguard their information and assures the availability, security, integrity and recoverability of their infrastructure. Acronis' patented disk imaging and disk management technology have won broad industry acclaim for data protection, backup and recovery, system deployment, and migration for both physical and virtual servers. A global company, Acronis has offices in the United States, Europe and Asia and sells its products both direct and through enterprise resellers. For additional information, please visit or contact Senior Director of Strategic Marketing, Stephen Lawton at

Contact Information

  • Press Contacts:
    Stephen Lawton
    Acronis, Inc.
    (650) 875-7593 ext 7030
    Email Contact

    Bill Baker
    Baker Communications Group, LLC
    Email Contact

    Acronis®, Inc.
    23 3rd Avenue
    Burlington, MA 01803