SOURCE: Action Products International, Inc.

January 15, 2008 09:30 ET

Action Products Expands Sales Into Sweden

National Museum to Carry Action Brands

ORLANDO, FL--(Marketwire - January 15, 2008) - Action Products International Inc. (NASDAQ: APII), the global manufacturer and distributor of brand-focused educational toys and products, announced today they have expanded their international sales territory into Sweden. Action Products adds the prestigious National Museum of Science and Technology in Stockholm, Sweden to their international account base.

Critical to supplying toys to European customers is the achievement of the EN71 Safety Standard. "We are very proud of our ability to provide safe toys for other countries in addition to the United States," said Ronald S. Kaplan, Action Product's chairman and CEO. "Our company's top priority is producing safe, quality toys for our retailers and their consumers around the world."

"We are so pleased to be able to offer these toys in both our museum shop and on our website," said Micke Calvo, museum shop manager. "The Space Voyager brand fits in well with our four-year exhibition 'An Adventure in Space' which opened last June."

About Action Products International, Inc.

Action Products International, Inc., is a global manufacturer and distributor of brand-focused educational toys and products serving the non-violent children's toys market for over thirty years. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize on educational fun within the themes of arts and crafts, nature and science. The Company's products are distributed and sold by more than two thousand retail stores in the US, Canada and the UK. For more information about the Action Products International, Inc., please visit our website at www.apii.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Contact Information

  • Contacts:

    Action Products:
    Billie Anne Dinkel
    407-660-7247