SOURCE: Action Products International, Inc.

January 16, 2008 10:26 ET

Action Products Hires the Investor Relations Group

Active Investor and Media Outreach to Commence; Organic and Acquisitive Growth Strategies Focus of Campaign

ORLANDO, FL--(Marketwire - January 16, 2008) - Action Products International Inc. (NASDAQ: APII), the global manufacturer and distributor of brand-focused educational toys and products, hired the Investor Relations Group ("IRG"), a corporate communications firm based in New York City, to serve as its investor relations and financial public relations firm.

IRG's investor relations team will implement competitive analysis strategies and its proprietary database to target appropriate portfolio managers and equity analysts in the general investment community. The program will include pre-qualified one-on-one introductions, traditional outreach practices and strategic advisement.

The public relations team will initiate an outreach campaign to the media-at-large, namely editors, writers, and producers of local and national trade, consumer print, and broadcast outlets focusing primarily on increasing investor awareness about the company's lines of products and new operational infrastructure.

"We are implementing updated and new strategies to strengthen and grow our business to record levels of performance and shareholder value. We want to effectively communicate those to investors," said Ronald S. Kaplan, Action Product's chairman and CEO. "Our efforts will now be greatly enhanced by the $5.1 million favorable ruling, by court of appeals (stemmed from a lawsuit filed in 2002). It is again time to show our commitment to our stakeholders."

About Action Products International, Inc.

Action Products International, Inc., is a global manufacturer and distributor of brand-focused educational toys and products serving the non-violent children's toys market for over 30 years. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize educational fun within the themes of arts and crafts, nature and science. The Company's products are distributed and sold by more than 2,000 retail stores in the US, Canada and the UK. For more information about the Action Products International, Inc., please visit our website at

About The Investor Relations Group, Inc.

The Investor Relations Group, Inc., offers a full-service corporate communications program designed to suit the many unique needs of public companies. The program utilizes a proprietary, targeted approach to reach institutional investors, analysts, and the media-at-large. For further information, please visit the company's website at

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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