Reality Digital

Reality Digital

April 13, 2010 09:00 ET

Action Streams Proposal Will Be Huge Opportunity for Brand Marketers

LONDON, UNITED KINGDOM--(Marketwire - April 13, 2010) - The proposal to implement "action streams" as an advancement of activity streams would represent a colossal benefit for brands and their social media marketing campaigns according to Reality Digital, the leading provider of social networking software for brands and businesses.

"Activity streams" are a concept referring to the syndication of activity between social networks, such as Twitter users updating their Facebook status simultaneously (source: ReadWriteWeb). The "action streams" advancement of this concept would allow users to interact and respond to these updates from the different networks too, such as engaging in conversations on Facebook, via Twitter. The idea, put forward by social software designer Adrian Chan, suggests that "Action streams would not only share status/activity update meta-data but also permit updates to function as actions".

From a business perspective, this would be a major development for those brands currently incorporating social media activity into their social media marketing mix indicated Robert Proctor, Head of EMEA for Reality Digital:

"The current activity streams model which allows brand content to be syndicated across networks is already a great way of increasing a brand's online visibility, and were this to turn into content that is interactive and actionable, it would most definitely serve to increase the potential of social media for brands even further.

"If fans can for example, comment on photographs or news elements in Facebook without actually being logged into the social network, the potential for promotion and engagement is far greater, as audiences across a multitude of social networks would be reachable from whichever hub of activity the user prefers."

Reality Digital are a leading provider of online community software for brands and businesses, providing them with a cutting edge platform from which they can execute all of their social media marketing efforts.

The Reality Digital Opus platform gives brands the option of creating an entirely bespoke social network, or incorporating specific features of the platform into an already existing website. Features available include all of the latest networking and content sharing capabilities, as well as a high definition video platform, ensuring that the network's content is of the highest quality.

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