SOURCE: Activate Media Group

Activate Media Group Video Marketing

August 19, 2010 10:00 ET

Activate Media Group Unveils Innovative Video Marketing Solution

LOS ANGELES, CA--(Marketwire - August 19, 2010) - Activate Media Group LLC, an innovative digital media company, unveiled today its new video marketing solution for internet retailers and marketplaces looking for a strategic approach to online video. Recent reports from top business researchers looking at online video are quite staggering. Neilson reports that 80% of web users regularly watch online video. Forrester points out that videos rank fifty-three times higher than text and images alone in organic search results. A recent Comscore study found that brands using online video advertising see 20-40% greater sales conversion rates than other interactive ad formats. 

Online video and mobile video are revolutionizing product marketing in much the same way that product images and dynamic content management systems have revolutionized online marketing over the past decade. The business case is clear, but executing an integrated online video strategy that minimizes risk and maximizes profit can be difficult without the right solution partners for content production, content management, and video distribution. Companies are starting to wake up to the fact that they need to take action with regards to online video projects, but the internal resource constraints on time, budget, and technical expertise can derail, postpone, or destroy ROI on fast-paced video project.

Producing and managing a library of quality content without breaking the bank to get the desired result has traditionally been the main challenge. In the past, creating original content cost upwards of $10,000 for a single product video and would often take 6-8 weeks with significant internal team resources to complete.

Activate Media Group and its video marketing solution. Activate's automated video marketing solution is a turnkey web-based system that produces endless variations of dynamic, high quality, e-commerce product videos, manages the content delivery platform, and syndicates videos to social media video portals at the highest scale and lowest cost in history. With integrated video analytics and extended video advertising module, Activate's solution represents a revolutionary new approach to video marketing. Activate generates new profit for its clients in terms of sales effectiveness, marketing efficiency and organic search engine optimization (video SEO).

Activate's proprietary online video solution automates and optimizes the entire e-commerce video process bringing the cost per video down from $1000s to literally $1-$2 and the project timeframe for new videos from months to seconds. Activate's CEO, Steven J. McAuley, comments, "Our web video solution enables online merchants to automate video production, video content management, and syndication of custom product videos with economies of scale and marketing reach never possible before." 

Seeing is believing! In viewing sample automated videos on the Activate website the professional quality of the dynamic, rich media videos is evident across the board. They also help brands to deliver consistent messaging and interactive engagement, tremendous organic traffic, and double-digit sales conversion lift. Founder and President Bill Palmer remarked, "Our business model is designed to optimize speed and scalability while maintaining a very light organizational footprint on our client's internal resources. We achieve this by taking a collaborative approach with clients that truly equates incentives to performance and ROI."

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