SOURCE: Active Authority, Inc.

November 14, 2007 12:51 ET

Active Authority Launches 'The Walking Kit' for Giving the Gift of Fitness This Year!

FORT LAUDERDALE, FL--(Marketwire - November 14, 2007) - Today marks the official launch of the first 'The Whole Kit and Kaboodle' walking kit, produced by Active Authority, Inc. targeted at the baby boomer market.

While the Active Authority, Inc. website, www.activeauthority.com, is focused on the active baby boomer, and is dedicated to helping boomers maintain an active lifestyle, there is a significant portion of the boomer market that is not active. In order to promote an active lifestyle, and enhance the quality of boomer life, the walking kit was produced to allow baby boomers a convenient entry point, into an active and fit lifestyle.

The creation of the walking kit was no simple process. The owners of Active Authority, Eleanor Methot and her two daughters, share nearly 100 years of experience in health, fitness, and exercise physiology. They researched products that collectively would enable a simple program of walking, for the inactive baby boomer, with the convenience of a prepared kit of the best walking products.

"We want to help our generation move from sedentary to active, by enabling decisions on how to change behavior, and encouraging our peers to begin an active lifestyle, one step at a time," said Eleanor Methot, founder and president of Active Authority, Inc.

To further underscore the company's commitment to facilitating health choices in all areas of life, the executive team continues to seek out, test, and recommend the very best and cutting-edge health and fitness products.

All products available at http://www.activeauthority.com respond to the specific needs of active adults, including at home test kits, magnetic therapy, braces and supports, stretching, walking products, and more.

Contact Information

  • Contact:

    Ed Kopec
    Active Authority, Inc.
    954-714-2400
    Email Contact