SOURCE: ActiveYards

ActiveYards

September 19, 2014 09:02 ET

ActiveYards® Recognized With 2014 American Graphic Design Award

CLEVELAND, OH--(Marketwired - Sep 19, 2014) - With leading designs and exclusive technologies, ActiveYards® has become the leading American fence manufacturer of low maintenance, lifetime warranted fencing systems. Backed by its parent company, Barrette Outdoor Living, ActiveYards is constantly on the front lines when it comes to innovation. Their innovative designs go well beyond an extensive product portfolio, however. With a dedicated team of graphic designers and marketing professionals, it is no surprise that ActiveYards has been recognized for their exceptional support materials.

"We went through a complete rebranding of ActiveYards this year that has proven to be very successful. As our new tagline states, 'fencing solutions for life,' we focused on really addressing the needs of our target customer and empowering them to make the best choice to suit their outdoor project. As part of the rebranding, we created all new literature that capitalizes on our lifetime fencing solutions with beautiful photography, engaging messaging and easy to browse pieces," states Melissa Freed, Marketing Manager for ActiveYards.

Lead graphic designer for Barrette Outdoor Living, Danielle Burgund, submitted the attractive literature into the 2014 American Graphic Design Award contest. With 18 categories of print and marketing materials, Burgund entered ActiveYards into the Brochures & Collateral category. The impressive list of companies recognized in 2013 included Citi Bank, Marriott Rewards, Dish Network and Penn State University. ActiveYards and Barrette Outdoor Living are pleased to join this list of respectable organizations.

"Our design team at Barrette works hard to produce marketing materials we are proud of, meeting the needs of the sales team and customers using it. Working on the rebranding of ActiveYards was challenging, but fun, and we enjoyed every aspect of it. It feels great to have that hard work recognized, especially by such a highly respected publication in our field like GD USA," says Burgund.

Graphic Design USA has been the news magazine for graphic designers and other creative professionals since 1963. ActiveYards will be featured in a future issue of GD USA with a printed photo of their literature. They will also appear on GD USA's website and mobile app.

About ActiveYards®:
ActiveYards® is backed by its parent company, Barrette Outdoor Living. Barrette Outdoor Living is the North American leader in consumer fence manufacturing. Barrette currently produces and markets exterior home products under a variety of leading brand names through specialty retailers, home centers and lumberyards. BOL is an independent subsidiary of Barrette. BOL currently employs 1,200 people and the Barrette parent company employs 3,000. BOL has a head office in Cleveland with the parent company headquartered in Canada. The company is privately owned and operated by the third generation of the Barrette family.

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