SOURCE: Acumen Solutions

October 11, 2007 10:06 ET

Acumen Solutions Names Donita Prakash Chief Marketing Officer

AOL and MCI Veteran Leads Business and Technology Consulting Firm's Marketing Efforts

VIENNA, VA--(Marketwire - October 11, 2007) - Acumen Solutions, a leading business and technology consulting firm with offices across the U.S. and in Europe, announced today that Donita Prakash has assumed the role of Chief Marketing Officer for the firm. Her duties will include marketing strategy and execution for the firm as well as for Alteritech, a wholly owned subsidiary of Acumen Solutions that provides managed technology services.

Before joining Acumen Solutions in 2006, Ms. Prakash was Vice-President of Herndon, VA-based BioPay, a biometric payments service provider for commercial enterprises. In her first 12 months at the firm, BioPay doubled their registered client base to 2.5 million prior to the company being acquired by Pay By Touch.

Prior to this she served as Director of e-Commerce at AOL in Vienna, VA during the late 90s, managing the business of online classifieds and yellow pages and overseeing partnership relationships with GTE (now Verizon), eBay, Homestore, Cars.com and Monster.com. Under her leadership the e-Commerce division increased their revenue over six fold.

Previously at MCI, Ms. Prakash led a product marketing team developing Internet services. Prior to MCI, she began her career as a foreign currency trader and held sales and marketing positions within Wells Fargo Bank and Telerate Financial Information network throughout Asia.

With 20 years of marketing experience at companies such as Wells Fargo Bank, MCI and a five year stint managing her own web marketing firm, where she routinely drove double digit increases in web site audience for clients, Ms. Prakash brings a great deal of marketing innovation and technical expertise to her new role. She resides in Ashburn, VA with her husband and 2 children.

About Acumen Solutions, Inc.

Acumen Solutions, Inc., established in 1999, is a proven business and technology consulting firm with offices across the U.S. and in Europe. Our unwavering commitment to unmatched quality and service is supported by our track record with Fortune 500 companies, government agencies and other emergent industry leaders in: Communications and Media; Financial Services; Public Sector and Consumer and Commercial Products. Our experience and approach allows us to deliver truly superior solutions in these key areas: Customer Relationship Management, Data Center Solutions, Enterprise Data Management, Risk Management and Compliance, Supplier Relationship Management and Systems Development and Integration. Visit: www.acumensolutions.com

About Alteritech®

Alteritech solves IT problems for small and medium sized enterprises by providing assessments and security analysis, IT enhancements, hosting and outsourced support for IT infrastructure including servers, hardware and software, networking equipment, and desktops. With offices in Vienna, Virginia and New York City, Alteritech is a wholly owned subsidiary of Acumen Solutions. Alteritech has a long and proven track record of successfully delivering maximum quality to their law firm, association, real estate enterprise and other small to medium sized business clients. Visit www.alteritech.com

Contact Information

  • Contact:
    Donita Prakash
    Acumen Solutions
    703-600-4054