SOURCE: Adaptive Planning

November 02, 2009 08:00 ET

Adaptive Planning Announces Major Momentum With "Who's Who" List of Next Generation Software Companies

Now More Than 90 Leading Software Companies Using Adaptive Planning to Plan for and Manage Through Volatile Market Conditions

MOUNTAIN VIEW, CA--(Marketwire - November 2, 2009) - Adaptive Planning, the worldwide leader in on-demand financial planning and reporting solutions, today announced significant traction within the software industry, counting over 90 software providers as clients. Customers range from privately-held start-ups to publicly-traded corporations, and include leaders in next generation software segments such as software as a service (SaaS) and open source. As a rapidly-growing provider of on-demand solutions itself, Adaptive Planning is particularly well-suited to support the unique planning and reporting requirements necessary for successfully managing fast-moving software companies through both recession and recovery.

Adaptive Planning's customers represent a "who's who" of notable public and private software companies, including CollabNet, Concur, DemandTec, Intacct, Jaspersoft, Jigsaw Data Corporation, Jive Software, Lithium Technologies, Markettools, NetSuite, Pegasystems, Plex Systems, Varolii, Vocus, and Xactly.

"As a publicly traded company, we need to tightly manage our expenses and financial performance," said Bas Brukx, Vice President, Financial Planning and Analysis, Vocus. "We knew we needed a better platform than spreadsheets to optimize and automate our financial management. Adaptive Planning was an ideal solution for us -- it's affordable, easy to use, and deployed extremely quickly, which allowed us to have an immediate impact on our business. It's a mission-critical application for us, and is quickly becoming the most important source for financial and operational data within our company."

Adaptive Planning's on-demand planning and reporting solution is an excellent fit for SaaS companies, allowing them to:

--  Handle complex revenue recognition scenarios for different types of
    revenue streams (license, maintenance, subscription, professional services,
    etc.)
--  Plan and report using a complete set of integrated financial
    statements that tie together accounts receivable, deferred revenue, cash,
    and other accounts
--  Create sales models that are dependent upon quotas, sales
    representatives, and/or key ratios (e.g., sales or services personnel per
    customer)
--  Allocate personnel across projects or products
--  Plan and forecast using either dollars or quantities (e.g.,
    subscription bookings or number of clients)
--  Plan, report, and analyze revenues and expenses across multiple
    dimensions, including product, geography, channel, etc.
--  Manage against key metrics such as monthly recurring revenues,
    customer acquisition cost, customer lifetime value, renewal rates, DSOs,
    cash burn, headcount, etc.
    

"We consistently hear from our software customers that they can't afford to use outdated spreadsheets any longer -- Excel-based approaches are simply inadequate for today's fast moving, uncertain world," said William A. Soward, CEO of Adaptive Planning. "Savvy finance leaders, like those at our blue-chip customers, can significantly improve the quality of their business decisions by moving to an on-demand application that enables rapid budgeting and forecasting, collaborative monthly reporting, and thorough what-if analyses. And with Adaptive Planning's proven solution, they can do so quickly and cost-effectively."

The flexibility and agility delivered by on-demand offerings like Adaptive Planning are particularly important in a volatile economic environment. According to a recent survey by Adaptive Planning and the Business Performance Management (BPM) Forum, last quarter nearly 60 percent of companies re-planned, re-forecasted, or created what-if scenarios at least two times. The same percentage of respondents also said that the uncertain economic environment will cause them to re-plan and perform what-if analyses more frequently going forward. Yet two-thirds of companies still rely on outdated spreadsheets to plan through uncertainty.

To make it even easier and more affordable to transition from spreadsheets to its on-demand solution, Adaptive Planning recently announced new "QuickStart" bundles that combine user-based subscriptions with key training and implementation services, for an attractive price.

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