SOURCE: AdaptiveBlue

May 31, 2007 08:30 ET

AdaptiveBlue Announces BlueMenu and SmartLinks for Firefox -- Powers a Smarter Web Experience

BlueOrganizer Denim Offers Users a Personalized, Contextual Analysis of Web Pages and Instantly Provides Shortcuts Between Their Favorite Sites

LIVINGSTON, NJ--(Marketwire - May 31, 2007) - AdaptiveBlue, the smart browsing company, today announced the new version of the popular BlueOrganizer extension for Firefox. BlueOrganizer Denim features the breakthrough BlueMenu and SmartLinks technologies that help users experience a smarter, more contextual and more personalized Web.

BlueOrganizer automatically recognizes things like books, wines, travel destinations and offers contextual shortcuts between favorite sites. BlueOrganizer can instantly send books to an Amazon Wishlist, find wines with similar taste on Wine.com, or lookup maps on Google -- all from one simple, personalized menu. This version eliminates the need for right-clicking, and introduces a time-saving BlueMenu option, which is accessible directly from the Firefox toolbar.

BlueOrganizer Denim also debuts SmartLinks, which offer BlueOrganizer users the ability to publish structured content on their web sites, blogs and social networks. In addition to the regular link, each SmartLink contains a set of contextual shortcuts to related information. And since SmartLinks work in any browser with or without the BlueOrganizer, SmartLink publishers bring the power of context, semantics and relevance to anyone who visits their site.

"BlueMenu recognizes the information that exists on any Web page and offers users contextual and personalized shortcuts," said Alex Iskold, founder and CEO of AdaptiveBlue, "Additionally, SmartLinks take a major leap forward and bring the power of Smart Browsing to everyone. By publishing SmartLinks BlueOrganizer users are rewriting the web and making it more useful, structured and contextual for everyone."

BlueOrganizer Denim Features:

BlueMenu in the Firefox Toolbar -- The smart, context-sensitive menu is now accessible directly from the Firefox toolbar without the need to right-click. A short wizard runs an automatic analysis of browsing history and personalizes the BlueMenu to include sites that the user visits often.

SmartLinks -- BlueOrganizer users can now publish SmartLinks that contain contextual shortcuts to related information. By publishing SmartLinks users bring the power of context, semantics and relevance to anyone who visits their site.

New BlueMarks and sidebar -- BlueOrganizer Denim presents a more elegant look and feel, featuring completely redesigned BlueMarks and sidebar. This new design makes it easier for the users to save and manage their personal information.

Improved Content Recognition -- BlueOrganizer features improved content detection, which is now faster, more precise and works on any page, link and text selection.

Links

AdaptiveBlue Home Page: http://www.adaptiveblue.com

SmartLinks Demo Page: http://www.adaptiveblue.com/demo_smart_links.html

BlueOrganizer Denim release notes: http://www.adaptiveblue.com/releases.html

Screen shots: http://www.flickr.com/photos/adaptivebluepr

Firefox 2.0 Showcase: https://addons.mozilla.org/firefox/recommended

Press Coverage: http://www.adaptiveblue.com/press.html

About AdaptiveBlue

AdaptiveBlue is the smart browsing company founded by Alex Iskold in early 2006. The vision of AdaptiveBlue is to invent new browser technologies that leverage semantics and attention to power better online experience. Their keystone product, BlueOrganizer, has over 650,000 downloads and is a recommended Firefox add-on. AdaptiveBlue has recently raised series A from Union Square Ventures.

Contact Information

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    Alison McNeill
    FutureWorks
    408-428-0895 x112
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