SOURCE: AdaptiveBlue

June 11, 2007 11:30 ET

AdaptiveBlue Selected as a Supernova 2007 Connected Innovator

LIVINGSTON, NJ--(Marketwire - June 11, 2007) - AdaptiveBlue, the smart browsing company, was selected as a Supernova 2007 Connected Innovator.

Connected Innovators are showcased at the Supernova 2007 Conference and recognized for creating exciting emerging technologies.

The Supernova Connected Innovators program, co-hosted by TechCrunch, recognizes compelling emerging technologies likely to make an impact on the connected future. From a record number of applicants this year, Supernova organizer Kevin Werbach and TechCrunch founder Michael Arrington selected only twelve companies to highlight.

AdaptiveBlue recently announced its new version of the popular BlueOrganizer extension for Firefox. BlueOrganizer Denim features the breakthrough BlueMenu and SmartLinks technologies that help users experience a smarter, more contextual and more personalized Web.

BlueOrganizer automatically recognizes things like books, wines, travel destinations and offers contextual shortcuts between favorite sites. BlueOrganizer can instantly send books to an Amazon Wishlist, find wines with similar taste on, or lookup maps on Google -- all from one simple, personalized menu. This version eliminates the need for right-clicking and introduces a time-saving BlueMenu option, which is accessible directly from the Firefox toolbar.

BlueOrganizer Denim also debuts SmartLinks, which offer BlueOrganizer users the ability to publish their favorites as structured content on their web sites, blogs and social networks. In addition to the regular link, each SmartLink contains a set of contextual shortcuts to related information. And since SmartLinks work in any browser with or without the BlueOrganizer, SmartLink publishers bring the power of context, semantics and relevance to anyone who visits their site.

"The 12 innovators were selected from an impressive number of exciting ventures; it's an promising reflection of the current state of innovation in our industry," stated Kevin Werbach, Supernova founder and assistant professor at Wharton. "Bringing this group together with industry influencers will only help drive the development and impact of technology's next big thing. This is what Supernova is all about."

The Connected Innovators showcase will take place on June 21 at the Westin St. Francis during the conference general sessions.

Supernova unites business, government, and technology thought leaders to understand how decentralization and pervasive connectivity are changing our world. More information on Supernova and the full list of Supernova 2007 Connected Innovators can be found at


SmartLinks Demo Page -

BlueOrganizer Denim release notes -

Screen shots -

Firefox 2.0 Showcase -

About AdaptiveBlue

AdaptiveBlue,, is the smart browsing company founded by Alex Iskold in early 2006. The vision of AdaptiveBlue is to invent new browser technologies that leverage semantics and attention to power better online experience. Their keystone product, BlueOrganizer, has over 650,000 downloads and is a recommended Firefox add-on. AdaptiveBlue has recently raised series A from Union Square Ventures.

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