SOURCE: denken Research & Consulting

September 05, 2008 10:05 ET

Addressing the Economy Head On, denken Research & Consulting Creates "The Recession Special" to Keep Entrepreneurs on Track

NEW YORK, NY--(Marketwire - September 5, 2008) - In 2007, denken Research & Consulting was launched to provide end-to-end research and writing services to small businesses, particularly start-ups. Denken's sweet spot is helping clients strategically position their products in the marketplace by clarifying their value proposition and competitive positioning. In order to help entrepreneurs keep their momentum in these challenging times, Christine Janssen, Founder and President, has crafted The Recession Special. From September 1, 2008 through October 31, 2008, clients will receive a 25% discount on all of denken's services.

Whether you need to complete a business plan to get the necessary funding to launch your business or you need to upgrade your web content to increase awareness and traffic on your website, denken has the expertise to help build and grow your business. For entrepreneurs who need initial industry research to guide decision-making processes, consider investing in a Fact Finding Mission, in which denken takes an in-depth look at your industry to identify trends, gather statistics, and ultimately determine if your business idea is solid. If it is not, denken can help tweak your plan to set you on the right path.

Janssen strongly believes this is a prime time for small businesses to push forward and fuel our struggling economy. "Now is not the time to give up or retract. Do your homework. Be creative. Spend your resources wisely. But don't throw in the towel," states Janssen with genuine conviction. As a small business owner, Cam Pietralunga, Founder of Pink Sparks Media, wholeheartedly agrees with Janssen's strategy. "I work exclusively with women-owned businesses, most of which are small, entrepreneurial enterprises. All of us entrepreneurs, including my clients, are personally impacted by the challenging economy every single day. We all need to support one another to get through these lean times, and deep discounts, or other payment options such as bartering, are great tactics to keep our businesses alive and kicking."

Visit to view details of The Recession Special and to learn more about services denken Research & Consulting offers. Consider signing up for a denken library card to receive exclusive articles, research findings, and business insights hot off the press, and visit denken's newly launched blog (, which will be heavily focused on sharing challenges, solutions, ideas, and resources to entrepreneurs from a market research perspective.

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