SOURCE: Adify Media

Adify Media

February 17, 2010 09:00 ET

Adify Media Selected as Media Contacts' Preferred Ad Network

SAN BRUNO, CA--(Marketwire - February 17, 2010) -  Media Contacts, the global interactive network of Havas Digital, has selected Adify Media as a preferred advertising network. Adify Media is a brand-safe global ad network that will enable Media Contacts to identify the best mid-tail (audiences between 5000 and 1M unique visitors) sites with on target, engaged audiences for premium and brand performance campaigns.

"We are streamlining our business to partner with the best and most strategic partners for our clients," said Ed Montes, Managing Director, Havas Digital North America. "We selected Adify Media as a preferred network because it delivers unmatched quality of audience and transparency."

Adify Media, which reaches more than 109 million users, uses a unique market map methodology to find highly engaged users on niche vertical sites where people spend more than 25 percent of their time(1). According to comScore, the Adify Media audience is affluent, educated and engaged, and has the highest online buying power of any ad network. It reaches across the vertical ad networks that use Adify's technology as well as several Cox media properties.

"Adify Media being chosen by Media Contacts as a preferred partner is a huge testament to our methodology and the caliber of audience and results we deliver," said Russ Fradin, president of Adify. "Media Contacts is a trendsetter for the industry and we're proud to partner with them to deliver quality results for their clients."

About Adify Media
Adify Media is the media services division of Adify. Built on the Adify Network Builder platform technology that powers more than 200 vertical ad networks, Adify Media has unique access to over 12,000 sites in networks built by top media companies. Adify Media reaches advertisers' goals by delivering creative and content with 100 percent transparency to quality mid-tail sites.

About Adify
Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

About Media Contacts
Media Contacts ("MC") is the global interactive media network of Havas Digital -- the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.

MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital's advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment.

Since 1997, and in 32 countries in 42 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, and VW, amongst others.

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(1) comScore Plan Metrix, Demo Profile, & Key Measures 6/09