SOURCE: Adify

November 06, 2007 09:45 ET

Adify's Portfolio of Vertical Ad Networks Grows by 50%

Publishers Double in Past Six Months to Create the Largest Portfolio of Targeted Audiences

SAN BRUNO, CA--(Marketwire - November 6, 2007) - Adify Corporation, the premier technology and media company focused on vertical online advertising, today announced 50% growth in the number of branded vertical ad networks and over 100% growth in the number of publishers participating in an Adify-powered Vertical Ad Network since July 2007. With more than 75 deals signed internationally, this milestone reflects significant adoption of the company's Build Your Own Network® (BYON) technology by global media partners and entrepreneurs.

In addition to working with Comcast, NBC Universal iVillage, The Guardian (in the UK) and Washingtonpost.Newsweek Interactive, Adify has launched 20 new vertical ad networks this quarter. Additions include Shelter Media's first network dedicated to home & garden, Sustain Lane's green ad network, the largest in the green market, the ground-breaking Gay Ad Network and the second fastest growing online property, HotChalk Network. By leveraging their substantial expertise and Adify's comprehensive technology, these partners have built the highest quality branded vertical advertising networks in their specific verticals providing complete control of ad placement and transparency into network and individual site performance.

"Adify helps advertisers, publishers and ad network builders turn Internet fragmentation into new advertising opportunities through vertical ad networks that connect advertisers with passionate audiences," said Russell Fradin, CEO of Adify. "Adify's growth over the last several months is a result of our appreciation of how the advertising landscape has changed. We enable our partners to reach these illusive audiences while maintaining the security and quality of a branded vertical ad network."

Adify's success since launching in late 2006 has led to its position as the host of the largest portfolio of high quality vertical ad networks for advertisers and publishers seeking higher revenue for content. Adify's BYON technology provides advertisers and entrepreneurs an easy way to reach into the "Long Tail" of the market.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs that help brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly-targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC Universal, Shelter Media, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

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