Contact Information: Contact Information: Tim Kidder VP, Marketing 310.255.5522
Adknowledge Acquires Ad Network Business of SocialMedia.com
Transaction Strengthens Adknowledge's Position as the Leading Monetization Platform for Social Apps Publishers
| Source: Adknowledge
KANSAS CITY, MO--(Marketwire - November 18, 2009) - Adknowledge, the largest privately-held
advertising network, announced today that it has obtained the advertising
business of SocialMedia.com. The move strengthens Adknowledge's position as
the leading monetization platform for publishers of social apps and social
games.
Adknowledge currently partners with more than 2,000 publishers and
developers. In the past two years, the company has made four acquisitions
in the social media space. Cubics, an Adknowledge company, delivers more
than 700 million banner impressions daily to consumers using Facebook,
MySpace, and other social networking sites. Super Rewards, another
Adknowledge company, is the leading virtual currency platform. Together,
they deliver over 10% of total daily page impressions on Facebook. By
adding the ad network business of SocialMedia.com, Adknowledge is providing
publishers with increased monetization opportunities.
"We are excited to welcome SocialMedia's publishers to our network. We are
committed to providing them with highly competitive payouts and
industry-leading, ad content management tools," commented Dwayne Lafleur,
General Manager of Social Advertising at Adknowledge. "As the only major
social ad network that does not build applications that compete with
developers, we can assure developers that we only have their best interests
at heart," he added.
Effective November 18, publishers will be able to access a new Cubics
account from Adknowledge and can elect to replace their existing ad code.
Publishers will also be able to source administrative reports and stats.
SocialMedia.com and Adknowledge will continue to work closely together in
the future. Adknowledge will continue to provide publishers with
industry-leading payouts and will be running branded ads that
SocialMedia.com will be selling.
The transition of SocialMedia.com's ad network to Adknowledge will allow
SocialMedia to focus solely on its core business of developing the first
social advertising platform. SocialMedia.com is focused on powering the
next generation of social ads across the web through this platform.
SocialMedia.com has been a pioneer in social advertising since
2007, building a Facebook ad platform that has allowed app developers to
manage, market, and monetize their inventory. Moving forward, the company
is going to bring this level of holistic publisher service beyond Facebook
app developers, allowing web publishers to socially enable their inventory
across the web.
About SocialMedia.com
SocialMedia.com provides the first platform that enables social advertising
across the web, helping brands reach consumers with real messages from real
people. The platform allows publishers to create and sell a line of social
advertising products and helps advertisers to make any online ad social,
anywhere on the web. SocialMedia.com is based in San Francisco, CA. For
more information on SocialMedia.com's social advertising products, please
visit www.socialmedia.com.
About Adknowledge
Adknowledge is a performance-based advertising network that utilizes
powerful predictive technology to connect advertisers with consumers across
multiple channels, including Email, Social, and Web Content. Adknowledge
has grown to be the largest independent cost-per-click network focused on
high-quality alternatives to search engine advertising. Adknowledge
provides a social advertising platform (www.cubics.com) that is used by
thousands of applications developers to monetize their user base. In the
past two year, the company has acquired Super Rewards, MIVA, Cubics,
Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge
has domestic offices in Los Angeles, San Francisco, Chicago, New York, and
Florida, and international offices in Canada, the United Kingdom, and
Australia. For more information, visit www.adknowledge.com.