SOURCE: Adknowledge


March 26, 2010 11:00 ET

Adknowledge Releases New Web Monetization Service

Ad-Supported Payment Gateway Empowers Online Merchants to Convert Free Trial Users Into Licensed Users, Boosting Revenue in the Process

KANSAS CITY, MO--(Marketwire - March 26, 2010) -  Adknowledge, the largest private advertising network, today officially announced the release of its Ad-Sponsored Payment Gateway, Cambyo, a solution for full-spectrum monetization. Top-tier merchants launching Cambyo as a payment option on their Web site will allow consumers to either pay directly for goods and services (with credit card, mobile payments, etc.) or indirectly by participating in sponsored advertising offers. Potential customers can earn a specific product or service for free by completing a highly-focused advertiser offer as an alternative to paying for the specific product or service directly. The result: Merchants increase sales numbers from their current customer base, advertisers acquire new qualified leads via sponsored offers and shoppers earn a free product or service with participation.

The release of the payment gateway strengthens Adknowledge's position as a single marketplace for online advertisers. The company previously announced enhancements to BidSystem, the platform that provides thousands of advertisers with an easy-to-use interface and robust bidding, reporting, and conversion tracking features that efficiently manage their campaigns across the Adknowledge network. Now, with the payment gateway, merchants can increase the number of customer conversions by matching prospective customers with brands that compel them to make a purchase.

"We are addressing a key core merchant objective: Converting 'free trial' users into 'buyers,' and providing an engaging, compelling experience for consumers in the process," said Jason Bailey, general manager of Adknowledge's Virtual Currencies division. "The Cambyo gateway acts as a single point of entry for customers and a single point of sale for merchants, providing real-time reporting, conversion rates and sales numbers which can be checked to track success."

Additional product features include:

  • Global Advertising Inventory: The payment gateway commands the largest inventory of advertising offers in the industry: 50,000 advertisers.
  • Highest Payouts: Through Adknowledge's direct advertising sales team and BidSystem, Cambyo is able to secure the highest commissions for each advertising offer.
  • Dynamic Offer Optimization: Uses demographic, behavioral and conversion rate information to dynamically serve the most profitable offers to consumers for the highest conversions.
  • Advertising Offer Filtering and Management: Cambyo provides a comprehensive offer filtering system (including Offer Black and White Listing), allowing online merchants to control which offers are presented to their customers.

Cambyo will be available on March 26, 2010. For more information, please visit

About Adknowledge

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Email, Social, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit

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    Becky Quinlan
    The Conversation Group
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