SOURCE: Advanced ID Corporation

September 27, 2007 09:30 ET

Advanced ID Retains Darrow Associates for Investor Relations

CALGARY, AB--(Marketwire - September 27, 2007) - Advanced ID Corporation (OTCBB: AIDO), a leading developer of radio frequency identification ("RFID") technology for livestock tracking, pet recovery and supply chain applications focusing on the tire management industry, today announced that it has retained Darrow Associates, Inc. to implement a North American investor relations campaign.

"We are very excited to be working with Advanced ID on its investor relations program," said Jordan M. Darrow of Darrow Associates. "The Company possesses the attributes we look for when bringing emerging growth companies to the investment community. The qualities we look for which we believe are abundantly reflected in Advanced ID include an experienced management team, competitive advantages associated with proprietary intellectual property, a large market opportunity, and supportive business trends. Considering these and other important factors, we believe Advanced ID is deserving of greater market recognition than it enjoys today."

Based in New York, Darrow Associates is a boutique investor relations (IR) and financial communications consultancy serving the needs of select small capitalization companies. Strategic programs are implemented with high level counsel led by the firm's principal and focused on attaining results.

With substantial experience assisting small cap stocks and RFID and related technology companies with their investor relations through a myriad of stock market cycles and industry trends, Darrow Associates has found that many public companies commonly overlook basic tenets which are integral in developing an investment community following and achieving and maintaining an appropriate share price valuation. The firm has developed a unique practice that takes business and market volatility into account and delivers beyond the core competencies of many singularly focused IR strategies. This program is called the "Investor Life Cycle IR Strategy" and transcends the notion that a public company -- regardless of its size and the exchange on which it trades -- fits a specific investor profile. Moreover, the strategy is primarily intended to identify and implement outreach initiatives targeting complementary investor groups to replenish the "shareholder pipeline."

Dan Finch, Advanced ID's Chief Executive, said, "Advanced ID is experiencing unprecedented interest in its tire management RFID technology. We believe that shareholder value should be correlated to the investments we are making in the business and the progress we are achieving. As a respected investor relations consultancy with a proven track record in assisting companies similar to ours, Darrow Associates will better ensure that we receive appropriate investment community recognition."

About Advanced ID Corporation:

Advanced ID Corporation (OTCBB: AIDO) is a complete solutions provider in the RFID market with a focus in the tire management industry. The Company is also a major factor in the tire inspection business through its UK-based Pneu-Logic subsidiary. The Company is active in the pet recovery business through its AVID Canada subsidiary in Calgary, Alberta, and has developed a UHF RFID reader product line through its Advanced ID Asia Engineering technical support and business development partner in Chiang Mai, Thailand.

Safe Harbor Statement: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates and projections, are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. Advanced ID Corporation does not undertake to update, revise or correct any forward-looking statements.

For more information visit Advanced ID Corporation at www.advancedidcorp.com

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