SOURCE: Adify

January 15, 2008 09:00 ET

Advanced Student Marketing Creates Multi-Channel Vertical Ad Network Targeting College Students

Network Powered by Adify; Targets Sought-After 18-24 Demographic Through Multi-Channel Model

AUSTIN, TX--(Marketwire - January 15, 2008) - Advanced Student Marketing (ASM), the online network designed to put advertisers in front of college students, today announced it has launched a premium vertical ad network. The Advanced Student Marketing Network will connect content sites and online publishers popular with college-aged students with advertisers interested in reaching that exclusive and notoriously fickle audience. According to Harris Interactive, college students represent $200 billion in annual discretionary income and are still in the process of building their brand loyalty.

The ASM Network is a core component within ASM's multi-channel model putting advertisers in front of college students. Called Media Mesh, the ASM model seamlessly integrates Web, mobile, digital projection, direct mail and print marketing campaigns to maximize advertiser exposure and encourage student participation. For example, advertisers can contact students through text messages on a mobile device, which encourages them to visit a Website, where they can then print out a coupon that can be used at a retail outlet. Adify Corporation is delivering the expertise, technology and services for ASM to create, manage and commercialize their vertical advertising solution to both advertisers and content creators.

ASM Network's publishing partners include popular student sites, including StudentsHangOut, Cramster, CampusTech, CollegeCram, CampusGrotto and an exclusive agreement with Pick-a-Prof.com.

"This is a key demographic for most marketers because of their disposable income," said Chris Chilek, COO at ASM. "However, this is also a decidedly difficult audience to effectively target because their interests and media outlets vary widely and change frequently. Our integrated model, including the vertical ad network, provides advertisers a way to get in front of students through outlets they trust and in a format that encourages participation."

"In the competitive world of online university education, it can be a challenge to reach prospective students during their decision-making process with the hope of encouraging them to enroll in our online and distance education classes," said Trevor Meyer, Marketing Specialist with the University of Nebraska--Lincoln, Extended Education & Outreach. "Through our campaign with Pick-A-Prof.com, a publisher in the ASM advertising network, we were able to maximize our online advertising spend and efficiently reach our target and highly coveted market of college-aged students, while maintaining creative control of our campaigns."

ASM selected Adify as the foundation for its offering. Adify enables ASM to forge relationships between its advertising and publisher partners by delivering the expertise, backend infrastructure and services to deliver content sponsorships, video, image and rich media advertising. Additionally, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

"Advanced Student Marketing and vertically-focused communities like it, presents a great opportunity for both advertisers and publishers to connect with the notoriously indecisive college student audience," says Russ Fradin, CEO at Adify. "Vertical ad networks are the most effective and welcome way for advertisers to locate and engage these audiences."

About Advanced Student Marketing

Advanced Student Marketing is shifting the advertising landscape in college markets. Unlike other advertising networks, ASM engages students across multiple media channels, encouraging interaction and delivering a consistent message in today's fragmented media environment.

About Adify

Adify Corporation is changing the rules of Web advertising by letting publishers of all sizes create vertical ad networks and niche online communities that help advertisers connect with highly targeted audiences on premium quality sites. Adify transforms the increasing fragmentation of the Internet into a compelling business opportunity, offering marketers the safety and reach of a branded advertising network with the quality of premium brands and properties. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly-targeted ad networks with no upfront cost. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, HotChalk, Shelter Media, Time Warner, Martha Stewart Omnimedia, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

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