AffinityClick Inc.

AffinityClick Inc.

October 13, 2009 08:30 ET

AffinityClick Launches in Beta: A Powerful "Click-magnet" for Bloggers

OTTAWA, ONTARIO--(Marketwire - Oct. 13, 2009) -

Editors Note: There is a photo associated with this Press Release.

AffinityClick Inc. today launched a private beta of a new, social-media driven advertising network designed for web publishers, bloggers and retailers. Engineered to improve the way online advertising is done, AffinityClick automatically matches web content with contextually relevant product placements from leading retailers - all while offering the highest click-thru and conversion rates. All of this is now made possible, thanks to AffinityClick's advanced predictive content technology algorithms.

AffinityClick's technology considers a number of variables, including topics, keywords and a blogger's writing style. Product placements on the sites of participating bloggers are continuously optimized for maximum payout. This ensures a great match between what online visitors are reading about and the placements they see - making it easier than ever for bloggers to make money from their content.

Participating retailers can improve the way they promote and sell their products, reaching a well-defined audience and measuring response rates with precision. As a result, it will be easier than ever before to attract consumers online while presenting creative, cutting-edge advertisements that are engineered to sell more to more online visitors.

AffinityClick is a new venture founded by Justin Shimoon, former CEO of Sitebrand, and Timo Mika Glaesser, former CTO of Samedi.de. As seasoned entrepreneurs and award-winning business owners, their bold vision for AffinityClick is drawn from their direct experience in planning and implementing marketing programs for search engines, online advertising and social media.

"We're launching AffinityClick because quite simply we can deliver higher click-thru and conversion rates compared to other advertising mediums," said Justin Shimoon, President and CEO of AffinityClick. "This is game-changing technology that can significantly improve the way online advertising looks, how it performs, who it reaches, how it's measured, and how well it pays. A key benefit for advertisers is that with AffinityClick, you no longer need to build your own text ads, pick keywords or continuously optimize your campaigns. Our technology looks after that, saving you valuable time."

Intrusive, irrelevant ads are a thing of the past with AffinityClick. Instead, online publishers and advertisers who join the company's pay-per-click network can choose from two kinds of specially developed ads, in which carefully chosen product recommendations are offered to visitors. AffinityClick technology automates that decision-making process, so ads are optimized for maximum click-thru. Among the partners who have joined AffinityClick's beta is online-shopping pioneer website, shopping.com.

About AffinityClick, Inc.

AffinityClick is innovating the way profitable connections are made between web publishers, retailers and consumers. The company partners with popular bloggers and retailers online, plus a vast and growing list of agencies and comparison-shopping engines.

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