SOURCE: Affluence Corp

March 31, 2010 07:44 ET

Affluence Corporation Launches Version 2.0 of Its Website

DOWNERS GROVE, IL--(Marketwire - March 31, 2010) - Affluence Corporation (PINKSHEETS: AFFU), the leading social network for high wealth individuals, announced today that it has launched a newly designed version of its social networking website.

The new version of the website includes a new look and feel, a more intuitive user interface and feature rich content. Doug Stukel, Affluence Chairman and Interim President, said, "What makes this upgrade so impressive is it was designed based on feedback and input from our 'power users.' Several of our members worked in conjunction with our design team to help architect the 2.0 release. To have them volunteer their time to help us with the redesign is a testament to their passion and the value the site brings to them," added Stukel. Version 2.0 includes extensive use of AJAX (which upgrades the site to Web 2.0), integration with Facebook and LinkedIn, a new graphical user interface and re-architecture of the underlying code base to improve speed. In addition to the technical features, Version 2.0 includes added privacy options, increased user ability to post rich media throughout the site, increased ability to customize activity feeds, additional content channels and new blogging features in each channel. 

Content channels were added for wealth management, stocks and travel. The wealth management content channel includes sub-channels for angel/venture investing, private equity deals and non-profit concerns. The stock content channel includes current quotes and the ability to monitor individual portfolios. has also engaged free-lance bloggers for each content channel so members can keep current with the latest trends in each area of interest. The company plans to increase the number of content channels over the next few months. "The content channels that provides differentiates us from the social networks that cater to the masses. In addition to the social networking aspect, our members enjoy being kept current on the latest trends in travel, wealth management, transportation and luxury goods, plus they are also offered interesting and unique opportunities. For example, last month in conjunction with our partner Guitar Aficionado, our members were offered an exclusive opportunity to attend the Eric Clapton and Jeff Beck concert in London as VIPs, complete with back stage access, luxury accommodations and exclusive parties. The event was a resounding success and we are planning future events," said Stukel.

"We have noticed a marked increase in the number of users on the site and a sharp increase in page views and in time spent on the site after we implemented the 2.0 beta version in mid-January. Since we are a private network, we do not allow the major statistical information companies past our firewall, but page views have increased by 126%, log-ins by 165% and new member sign-ups have almost tripled," said Stukel. 

About Affluence Corporation
Affluence Corporation (PINKSHEETS: AFFU) is the leading social network for high net worth individuals. Its world-wide membership base consists of high net worth individuals and influential people including millionaires, billionaires, entrepreneurs, entertainers, athletes and other people of wealth. enables its membership base to interact with people of similar socioeconomic backgrounds and interests in a private network where they can share experiences, gain insights and communicate.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. There are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including: general economic business conditions, competitive and technological factors, markets, services, products and prices, availability and the cost of capital, success of growth initiatives, limited operating history and other factors discussed in our filings with the Securities and Exchange Commissions. Additionally, this release may not be considered as legal, accounting, or investment advice, and is not, and may not be considered, a solicitation for the purchase of any securities issued by Affluence Corporation.

Contact Information

  • Contact:
    Shelly Fabian
    Parallel Marketing Services

    Michael Profita
    Affluence Corporation