SOURCE: AgencyNext, Inc.

December 06, 2006 10:00 ET

AgencyNext Named Marketing Messaging Firm of Record for Winter

Authenticity With Online Communities Credited for Major Win; WinterIsCool.com Blog Centerpiece of Season's Rehabilitation; Coveted Client Ices Traditional Firms

SOUTH NATICK, MA -- (MARKET WIRE) -- December 6, 2006 -- AgencyNext, Inc., a marketing, communications and public relations firm that combines new media with legacy techniques to speed the rate at which its clients become famous, announced today that the season Winter has selected the firm as its New England region agency of record following an exhaustive review of leading agencies in the area. Specifically, AgencyNext has been retained to improve the season's reputation with New Englanders, many of whom famously dislike the season's effect on the region.

The centerpiece of the assignment is an online blog, called www.WinterIsCool.com, where client and agency experts, community spokespeople and other voices in favor of and opposed to Winter may present, discuss and comment upon a wide variety of prevailing views. Overall, the unique site aims to defend the reputation and explain the behavior of Winter while highlighting features about the client's seasonal differentiations that have been traditionally maligned, ignored, ridiculed or otherwise misunderstood.

About Winter

Winter is one of the four seasons of temperate zones. It is the season with the shortest days and the lowest temperatures, and occupies the days from the winter solstice to the vernal equinox. In areas further away from the equator, winter is often marked by snow. Contemporary meteorology takes winter to be the months of December, January, and February in the Northern Hemisphere. In New England, Winter has partnerships with Winter-branded sports, road salt companies and fleece makers. Winter is a public season, with heating futures traded on major commodities exchanges nationwide.

About AgencyNext, Inc.

AgencyNext, Inc., founded in 2005, is a Natick, Massachusetts-based, online-driven marketing, communications, and public relations firm with specialized expertise in the combination of legacy messaging solutions with contemporary, highly measurable online techniques. AgencyNext services reach highly targeted audiences spanning a variety of internal and external corporate communities and forces of nature.

Contact Information

  • For more information, contact:
    Dave Cote
    AgencyNext, Inc.
    Email Contact
    508.647.0044 ext. 203