SOURCE: Bridal Spectacular Events, Inc.

Bridal Spectacular Events, Inc.

December 10, 2009 22:18 ET

Ailing Vegas Wedding Industry Trying Something Old/New to Reach Brides

LAS VEGAS, NV--(Marketwire - December 10, 2009) - While the wedding industry is often referred to as recession proof, the reality is it is only recession resistant. Many Las Vegas wedding professionals struggle to keep their doors open and some are out of business. Businesses who use aggressive marketing strategies, including participating in a local bridal show, are the ones who will come out on top. Meeting over a thousand brides face to face can make all the difference in the local wedding industry and provide a valuable service to the bride at the same time. The next opportunity to reach these brides is at the January 29 & 30 Bridal Spectacular at Cashman Center.

Debra Hansen, who has produced bridal shows in Las Vegas since 1991, was quoted as saying, "The professionals we work with that are most likely to make it through this tough economy are the ones who don't quit advertising and are coming up with new innovative ideas to appeal to today's savvy but price conscious wedding planners."

It can be quite difficult trying to reach this contemporary bride, she may not be watching TV or listening to the radio, instead preferring her Tivo and iPod. She does 85% of her wedding planning research online but wants to meet her wedding professionals face to face before making a financial commitment. She is also into Facebook, Twitter and more than likely has an iPhone or other smart phone.

Understanding the importance of staying on the cutting edge, Hansen has added new features to her website to keep up with this Socially Networked bride. Recent innovations include her vendors being able to add links to their vendor profiles on her site that connect to their Facebook, Myspace, Twitter, etc. She also enables them to show their latest photos and video demos. All this adds to the bride's ability to research her vendors before meeting them in person at the bridal show.

The Bridal Spectacular is now holding their 36th show at Cashman Center Jan 29 & 30. Friday night 6 to 10pm and Saturday 11am to 5pm. Celebrating 20 years of experience bringing brides and wedding professionals together.

About Bridal Spectacular:

Bridal Spectacular Events, Inc. is a regional, integrated multi-media wedding resource that reaches today's brides through a highly-motivated, tri-media platform: a bi-annual bridal show, a highly-trafficked website ( and a Wedding planner publication (Spectacular Bride). All three platforms connect brides with local wedding professionals and industry experts. The corporation is owned by Debra Hansen who started the event and publication in 1991.

Contact Information

  • Contact:
    Debra Hansen
    Bridal Spectacular Events, Inc.