August 24, 2010 08:00 ET

Air2Web to Forge Keys to New Mobile World With SAS

Customer Intelligence Merges With SMS for Powerful New Level of Mobile Marketing and CRM

ATLANTA, GA--(Marketwire - August 24, 2010) -  Air2Web, a leading provider of enterprise grade mobile solutions, today announced a worldwide partnership agreement with SAS, the leader in business analytics software and services. The partnership will provide the only solution in the marketplace that combines the power of data with the interactive potential of mobile. The Air2Web AirCARE platform integrated with SAS enables enterprises to use the information they have about their customers to provide more personalized and relevant interactions through tailored mobile campaigns and customer service applications.

Through the global partnership, SAS's enterprise customers will be able to create and execute complete end-to-end mobile campaigns with the Air2Web platform as a strategic part of their customer lifecycle management program. SAS provides the intelligence and analytics and, as the integrator, Air2Web can extend this intelligence to mobile devices -- simultaneously drawing back even more customer information to further personalize communications. Tapping into the inherently personal and instantaneous nature of mobile will reduce cost, drive revenue and increase satisfaction for SAS's enterprise customers.

"The explosion of rich mobile devices such as Smartphones and tablet PCs enables marketers to communicate with a level of engagement and intimacy -- controlled by the consumer -- that no other channel can deliver," said Andy Bober, SAS Director, Customer Intelligence Product Management. "By delivering relevant information directly to the end customer, SAS and Air2Web present brands with endless possibilities."

According to analyst firm CCS Insights, there are now more than five billion mobile connections worldwide. And CTIA notes that in 2009, more than 4.5 trillion text messages were sent around the globe. In addition to providing near instantaneous access to consumers on the marketing front, SMS can drastically reduce the cost of call-center-based customer care. Employing a text-based solution can save call centers millions of dollars in deflected call costs (which can be as high as $8/call) compared to pennies on the dollar with interactive messaging.

"Mobile has the potential to deliver on the promise of one-to-one marketing and translate to far higher conversion rates of communication to sales than any other channel," said Tom Cotney, president and CEO of Air2Web. "We are proud to partner with SAS to provide a solution unmatched in the marketplace today. The combination of SAS's powerful intelligence software and our unparalleled mobile solutions give businesses the ability to connect with consumers on a deeper level than ever before."

About Air2Web
For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of AirCARE™ products for customer care and targeted marketing. Air2Web also provides an unmatched level of personal service through our best-in-class client services and technical support teams. For more information, visit us online at or text "CHAT" to "23157" to be connected directly with an Air2Web representative.

Contact Information

    Becky Biggs
    Cohn & Wolfe for Air2Web, Inc.
    Office: 404-260-3519
    Email: Email Contact