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October 17, 2007 06:00 ET

AirG Grows to 20 Million Mobile Customers

Detailed User Profiles Reveal Surprising Facts About Mobile Communities

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 17, 2007) - AirG, the largest mobile community in the world, surpassed more than 20 million customers on August 26, 2007. In addition to being the fastest growing community on mobile phones, AirG is also now available in more than 10 languages and has the largest global footprint across more than 100 mobile operators in over 40 countries.

"Achieving this important milestone is proof that our mobile community possesses the scale and customer engagement necessary to make AirG an important partner for mobile operators and advertisers," said Frederick Ghahramani, founder of AirG. "I'd like to congratulate our channel partners and talented team members for building and supporting the products and services that have engaged more than 20 million consumers on their mobile phones."

According to a new study from Juniper Research, the number of users of mobile chat and dating services is expected to rise from just over 40 million in 2007 to 260 million in 2012, driven by strong demand in both developed and emerging markets, with revenues expected to exceed $1 billion by 2010. Based on these analyst forecasts, AirG's current customer base is equivalent to half of the entire globally projected market size for mobile chat and dating services, further indicating that mobile communities are a going concern and AirG is well positioned to be the market leader.

Much like their online counterparts, mobile communities drive tremendous user adoption, data traffic and content consumption. AirG generates a phenomenal volume of mobile traffic and billions of advertising impressions per month across its footprint of downloadable services, mobile internet services (WAP), and SMS services. Using a combination of detailed user profile information and insightful surveys, AirG can identify valuable consumer demographics like the age, location, interests, gender and phone type of all 20 million customers. For example, AirG knows that on August 26, 2007 at 1:14:28 AM GMT Ana from Fort Smith, Arizona became AirG's 20 millionth customer using her Samsung SCH-A870 mobile phone. AirG also knows that the majority of its customers spend more than an hour a day in the community, 59 percent don't own a PC, 60 percent have obtained at most a high school education, the average annual income is $41,000, and the five most popular handsets used to access AirG all retail for less than $100 USD with a service contract.

"The market is in a frenzy over new devices like the iPhone, but the reality today is that the mass market consumer is using $0-$100 handsets to access mobile services," added Ghahramani. "Seeing past the hype associated with niche audiences like the digerati and technophile early adopters has been a crucial part of what has enabled AirG to achieve its scale of 20 million customers."

Since August 2005, AirG's customer base has doubled in size every year, which is a tremendous achievement considering the fragmentation of the mobile industry with respect to technology, customer footprint and end-user pricing.

About AirG

AirG is the largest mobile community in the world, encompassing more than 20 million unique users in more than 40 countries. AirG's products and services have a proven track record of increasing customer affinity for more than 100 leading mobile operators and media companies globally. Based in Vancouver, Canada, the company also has offices across the USA, Europe and Asia. For more information about AirG visit www.airg.com.

Contact Information

  • AirG
    Allison Johnson
    Media Contact
    (604) 408-2228 ext. 125
    Email: allisonj AT airg.com
    Website: www.airg.com