SOURCE: Airwide Solutions

October 24, 2007 12:06 ET

Airwide Solutions Partners With IP Unity Glenayre to Provide Integrated Mobile Messaging Solutions to Operators

Combined Offering Delivers Converged Mobile Messaging Solutions While Leading the Mobile Messaging 2.0 Initiative

SAN FRANCISCO, CA--(Marketwire - October 24, 2007) - CTIA Wireless I.T. and Entertainment® 2007 -- Airwide Solutions™, the leading provider of next-generation mobile messaging infrastructure and applications, today announced a joint marketing agreement with IP Unity Glenayre, a leader in delivering carrier-grade messaging and multimedia solutions over mobile, IP, TDM and enterprise networks. Under terms of the agreement, Airwide and IP Unity Glenayre will provide mobile operators a range of industry leading integrated messaging solutions that support the principles of Mobile Messaging 2.0.

Increasingly, mobile subscribers are demanding a variety of messaging, content, and delivery options to fit their mobile lifestyles and activities. Users are demanding integrated and unified messaging solutions supporting multiple media types across multiple handsets and networks. At the same time, mobile operators are confronted with scaling their mobile messaging networks in an ever cost effective manner. By embracing a Mobile Messaging 2.0 approach, Airwide and IP Unity Glenayre can offer mobile operators more integrated and comprehensive mobile messaging solutions that are engineered to efficiently scale and satisfy evolving subscriber demands now and in the future.

While other messaging suppliers offer mobile messaging solutions that are built in 'silos' and use proprietary protocols, Airwide offers mobile operators truly open, componentized mobile messaging services integrated under Mobile Messaging 2.0 design principles. The Airwide Fusion architecture comprises a tiered mobile messaging infrastructure and componentized offerings that support multiple messaging types. IP Unity Glenayre provides rich media distribution of next-generation voice and video messaging solutions to users across disparate networks and devices. Together, the two companies offer operators a more cost effective approach to a wider range of mobile messaging services. With the potential to share architectural components, the companies can provide a more integrated solution for the operator, reducing capital and operating costs.

"Airwide's vision and commitment to Mobile Messaging 2.0 standards are ideally suited to our focus on Messaging, Media, and Mobility," said Stan Little, senior vice president of marketing and business development for IP Unity Glenayre. "By partnering with an industry leader such as Airwide, we can, together, offer customers flexible and robust mobile messaging solutions."

"Airwide chose IP Unity Glenayre as a partner for carrier-grade messaging and multimedia solutions due to the company's unsurpassed reputation for quality, and its solid relationships with mobile and telecom operators," said Kevin Wiant, vice president of business development for Airwide Solutions.

Mobile Messaging 2.0

Mobile Messaging 2.0 is a set of design principles that are intended to guide the evolution of the mobile messaging industry. The principles are based on the open computing concepts and are consistent with other industry initiatives such as IMS and OMA CPM. More details regarding Mobile Messaging 2.0 can be found at www.mobilemessaging2.com.

Airwide Solutions' Fusion Architecture

Airwide Solutions' Fusion architecture breaks up monolithic messaging infrastructures into tiers, including: storage, access and delivery, control, and application. Airwide's evolving product portfolio addresses each of these tiers through componentized offerings that support multiple messaging types. All of Airwide's products address mobile operator requirements for Mobile Messaging 2.0 design goals of independently scalable messaging components that support multiple messaging types and enable cost effective infrastructure scaling, integrated services user experience and rapid deployment of revenue-generating applications.

About IP Unity Glenayre

IP Unity Glenayre is a leader in delivering carrier-grade messaging and multimedia solutions over IP, TDM and enterprise networks. The company's unified communications framework brings together messaging services and rich media distribution to users across disparate networks and devices. IP Unity Glenayre offers one of the industry's broadest portfolios of applications, including voicemail, unified messaging, conferencing, SMS, MMS, text to speech, speech recognition, fax, IVR voice portal, color ringback tones, prepaid billing, video portal, video conferencing, videomail and video gaming, all built using open-standards based technologies such as VoiceXML.

IP Unity Glenayre's comprehensive multiservice solutions are deployed globally, over best-of-breed media servers and application servers and across traditional and all-IP broadband wireless, wireline and FMC networks. For more information, go to www.ipunity-glenayre.com.

About Airwide Solutions

Airwide Solutions is the innovation leader in next-generation mobile messaging infrastructure and applications. Its products allow more than 80 wireless operators in 46 countries to deliver and manage the millions of mobile messages their subscribers send every day. With a history of industry firsts -- including the first text message ever sent and the introduction of the first SMS router and A2P MMS push gateway -- the company continues to pioneer new technologies. Airwide's open Fusion architecture offers mobile operators more revenue options and a practical pathway to Mobile Messaging 2.0, while giving subscribers more messaging choices.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.

Copyright 2007 Airwide Solutions Inc. All rights reserved. Airwide is a trademark of Airwide Solutions Inc. All other trademarks are the property of their respective owners.

Contact Information

  • For further information please contact:
    Airwide contacts:
    Brenda Suarez
    Airwide Solutions
    Email: Email Contact
    Tel: 781-229-2406 xt. 2731

    Elena Dunn
    Skywrite Communications
    Email: Email Contact
    Tel: +44 (0) 20 7608 4646

    IP Unity Glenayre contacts:

    For North American Media
    Denise Nelson
    Ventana Public Relations
    (925) 875-1968
    Email Contact

    For EMEA and Asia-Pacific Media
    BCS PR
    Helen Lyman Smith
    Email Contact

    Louise Hatton
    Email Contact
    +44 (0) 115 948 6901