SOURCE: Aladdin Beverage

October 22, 2007 08:30 ET

Aladdin Beverage to Expand Imported Organic Beer Portfolio to Include an Organic Bitter and Ale

BROOKLYN, NY--(Marketwire - October 22, 2007) - With organic food products taking center stage among consumers, Aladdin Beverage (PINKSHEETS: ADTJ) is at the forefront of this trend within the beer industry. "You see some domestically brewed organic beers in the market, but very few imported organic beers. We capture two emerging niches in the beer industry by signing with Green Man Brewery -- organic beer and imported beer," states Ted O'Connor, President of Aladdin Beverage.

Organic beer sales are climbing fast. North American sales of organic beers grew from $9 million in 2003 to $19 million in 2005, according to the Organic Trade Association. Even Anheuser-Busch, the nation's largest beer company, has recently gotten in the game with two domestic organic beer brands. "We could not be more happy. This tells us organic beer is marketable and is here to stay. We made a smart move with Green Man," states O'Connor.

Green Man Lager (4.8% abv), their inaugural brew, is a light and caramel-like European-style pilsner; Best Bitter (4.5% abv) is deep copper-colored with a long lasting creamy head; and their Dark Mild (3.5% abv) is light in body and sweeter than the other two in the lineup with just a hint of chocolate in the background. All three will be available in 500ml. bottles and are suitable for vegetarians and vegans.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at http://www.aladdinbeverage.com.

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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