SOURCE: Aladdin Beverage

November 08, 2007 12:44 ET

Aladdin Beverage Restructures Management in an Effort to Lead the Company in a More Positive Direction

NEW YORK, NY--(Marketwire - November 8, 2007) - We are pleased to announce that Jeffrey Trenk has been appointed to the position of CEO and Vice Chairman of the Board of Directors for Aladdin Beverage (PINKSHEETS: ADTJ). The decision was made in an effort to redirect the company and make it stronger. The people at Aladdin Beverage are all very excited about Mr. Trenk's appointment. His wealth of experience with emerging companies, in addition to his enthusiasm for the import beer business has given the people associated with Aladdin a great deal of confidence about the future potential of the company.

We are excited about moving the company forward and confident about taking the company to the next level.

In addition, Theodore D. O'Connor has resigned his position as President and CEO of Aladdin Beverage and will assume the responsibility of Vice Chairman of the Board of Directors and Executive VP in charge of sales. Craig Kaufman has also resigned his positions as an Officer and member of the Board of Directors.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at http://www.aladdinbeverage.com.

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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