SOURCE: Aladdin Beverage

October 03, 2007 08:30 ET

Aladdin Beverage to Introduce Macau Ale to US Market

NEW YORK, NY--(Marketwire - October 3, 2007) - Aladdin Beverage (PINKSHEETS: ADTJ), exclusive North American importer of Macau from China, plans to expand its Asian lineup with the addition of Macau Ale.

"The popularity of Ales by US beer consumers, coupled with a need for a more 'full bodied' Ale in the Asian beer segment in the US, drove us to approach the brewery to begin production of a nice Amber Ale," states Theodore O'Connor, President of Aladdin Beverage. "After about a year and a half of trial and error, sourcing the proper ingredients and, updating the packaging, we finally hit pay dirt. I think our customers will be very happy with the end result. They have been asking for it and I am happy to be able to deliver it to them. Macau Ale will have a unique style that will appeal to all types of consumers," O'Connor goes on to say, "It's a beer that is part micro brew, part high end import beer. The label is funky and the flavor is much improved over the lager. Not because of the taste, but because of the ingenuity of the packaging which is almost as important if not more so for beers in the US market."

Macau Ale will be offered with an updated case, bottle, and 6 pack design. "We want the package to stand out on the shelf in the supermarket or in a bar and we believe this will be achieved with this new generation of packaging. The packaging is very exciting, just like Macau (the place)," O'Connor states.

Macau Ale is scheduled to be released in late Q1, 2008 and will be introduced initially in the New York Metro market.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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