SOURCE: Celsius Holdings, Inc.

January 23, 2008 11:38 ET

Alaska Distributors Launches Celsius in Washington

Category Creating Beverage Teams Up With Large Distributor Known for Their Excellence in Execution

DELRAY BEACH, FL--(Marketwire - January 23, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today their partnership with Alaska Distributors Co. Celsius®, the first healthy calorie-burning beverage that delivers sustained energy and great taste, backed by trusted science, will be rolling out in the Washington market.

Founded in 1934, after the repeal of Prohibition, Alaska Distributors Co. began distributing beverages to the state of Alaska from its facilities in Seattle, Washington. Alaska Distributors Co. is now the 21th largest privately held company located in Washington State with over 800 employees and 7,500 customers across seven states. They operate 3 warehouse facilities in Western Washington and 1 in Spokane Washington, as well as buildings in Fairbanks and Anchorage Alaska. Their focus is on high-image and high-revenue brands that satisfy a niche across all channels of the beverage business, fulfilling their mission of being an exceptional sales, marketing, distribution and service company.

"Celsius believes the Seattle market and surrounding areas will be a huge success. Alaska Distributors is a strong partner with ample manpower and a high level of understanding on how to execute and get new brands to market," said Dick McGee, COO, Celsius, Inc. "We will be going in with fully loaded resources ranging from a field team to creative community marketing."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, QFC, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Walgreen's, Meijer, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit http://www.redchip.com.

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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