Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

November 07, 2007 07:00 ET

Alcan Europe Adopts Sonomax Technology: Hearing Protection Solutions From Sonomax to be Used by Alcan's Workers Across Europe

MONTREAL, QUEBEC--(Marketwire - Nov. 7, 2007) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH).

After three years of assessment of available industrial hearing protection solutions, the European division of Alcan Inc. ("Alcan") has opted to equip its industrial workers with hearing protectors from Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH). The process leading to the selection of Sonomax was conducted by AUDILIVE, the licensed distributor of Sonomax technology in France.

Alcan's European operations comprise some 15,000 employees, up to 9,000 of whom are workers exposed to potentially toxic levels of sound. Alcan's agreement with AUDILIVE calls for the initial fitting of several thousand workers with Sonomax hearing protection.

Mr. Jerry Rim, Alcan's lead buyer for Europe and Africa commented, "The ease of fitting and speed of execution, as well as the instant delivery and confirmation of performance with SonoPass software, guarantee each of our employees a customized level of attenuation. Those are very attractive features. However, what put the final stamp on my decision is the fact that my Canadian colleagues who use "the Sonomax Solution" have had nothing but high praise for the technology."

Frank Chareyre, (title) of AUDILIVE said, "I know of no company in the world that is more sensitive to worker-health issues, and adherence to best practices than Alcan. As stated in its EHS FIRST policy, 'Our EHS vision is unwavering... to be a recognized leader of environment, health and safety excellence in everything we do and everywhere we operate.' That is why the company meticulously tested the performance of our SonoCustom® and SonoPass® technologies. Having found our comprehensive hearing protection and proof-of-performance solutions to be best-of-breed in worker protection, Alcan will certainly represent a powerful reference, as many other large industrial concerns act to prevent noise-induced hearing loss in the workplace."

"Alcan's workers in Europe are located throughout the continent, making this agreement an important one in terms of demonstrating the effectiveness of our technology in a variety of industrial workplaces" said Nick Laperle, President of Sonomax. "Furthermore, Alcan's adoption of our hearing protection technology serves to confirm that The Sonomax Solution™ represents the state-of-the-art. Following a similar agreement with industrial giant Rio Tinto, the news is quickly spreading about the quality of our solution. We anticipate considerable additional growth among industrial companies as a result of these benchmark transactions."

About Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc is a leader in the development and manufacturing of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications. Sonomax created SonoCustom™, a unique expansion earpiece and a highly efficient gatekeeper between sounds and eardrums, and SonoPass™ fit validation software, whose capability has been expanded so that it can now test hearing protectors other than SonoCustom™, with the objective of establishing individual fit-testing of hearing protectors as the universal standard. The Company's SonoPlatform™ is the foundation for state-of-the-art hearing aids, active and passive earpieces for military use, and cellular telephone and entertainment digital wireless applications.

About Alcan Inc.

The global manufacturer of primary aluminum, light gage sheet, foil and packaging materials, employs 68,000 workers and operates facilities in 61 countries and regions. Headquartered in Montreal, Canada, Alcan is a public company traded on the Toronto, New York, London, Paris and Swiss stock exchanges. It 2006 revenues were $23.6 billion. Although its name has long been synonymous with aluminum production, Alcan has evolved into one of the globe's leading suppliers of bauxite, alumina and aluminum, and a top-ranked provider of engineered and packaging materials. Each of Alcan's four business groups - Bauxite and Alumina, Primary Metal, Engineered Products and Packaging - holds strong market positions in the Americas, Europe and Asia.

About AUDILIVE

Subsidiary of NORDWAYS S.A.S., a long since established firm in the footwear and work wear market with a reputed national covering, particularly well known in the PPE field through the trade name ACTIPRO which served the very beginnings of SONOMAX in France. Conscious of a wide potential market AUDILIVE was created in 2006 to take on the exclusive promotion of SONOMAX Hearing Solutions in France. AUDILIVE is located in Valence, by the Rhone Valley, the best economic potential area "Rhone-Alpes" with an excellent infrastructure. AUDILIVE is happy to have introduced Sonomax Solution to a number of units and plants like ST GOBAIN, BOUYGUES, ALCAN, LAFARGE and others.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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