SOURCE: All American Pet Company Inc.

All American Pet Company Inc.

November 23, 2009 05:05 ET

All American Pet Company Inc. Finalizes Non-Exclusive License Agreement for Four of Its Products

BEVERLY HILLS, CA--(Marketwire - November 23, 2009) - All American Pet Company™ Inc. (PINKSHEETS: AAPT) makers of super premium dog food brands Grrr-nola™ Natural Dog Food, the Grrr-nola™ Natural Food Bar, and Bow Wow Breakfast™, announces a license agreement that expands the company's sales and marketing capacity.

Lisa Bershan, President and senior sales executive of AAPT, stated, "This non-exclusive license agreement will augment our ability to cover the marketplace. We are now focused on selling to supermarkets, big box retailers, pet specialty stores, convenience and drug stores. This added marketing strength provided by our licensee will speed the introduction of our products to more major chains and help us realize our goals of a national distribution footprint in 2010."

The non-exclusive agreement allows the licensee the use of AAPT's intellectual property and branding to manufacture and sell a specific list of AAPT's product lines. The agreement allows the company to leverage its properties and AAPT will receive advance payments, minimum royalties and a royalty on all sales of product by the licensee based on sales and guaranteed payments, which provides an attractive economic benefit to AAPT.

AAPT retains the rights to all of its formulas, trade secrets and brands. The license covers AAPT's products "Heart Healthy" Dry Dog Food and the Grrr-nola™ Natural Food Bar, as well as 4 oz. bags, 4 lb. bags, 8 lb. bags, 20 lb. bags, and 30 lb. bags of dry dog food. In addition, the licensee has the right to use the trademarks as well as the brand names All American Pet Brands™, Grrr-nola™ Natural Dog Food, Chewabunga™ Healthy Breakfast For Dogs, Bow Wow Breakfast™ and Grrr-nola™ Multi-Grain Food Bar™ and others to be mutually agreed upon. The agreement provides that AAPT receive advance payment, minimum royalties and a royalty on all sales of product by the licensee that based on sales and guaranteed payments provides an attractive economic benefit to AAPT.

For more information, visit the All American Pet Brands™ web site at:

About -- All American Pet Company is a producer of healthy products for dogs, with the core product being super premium dog food. All American Pet's products are manufactured in the U.S. under strict manufacturing guidelines and contain 100% American made ingredients. The expansion of the product offerings to include pet wellness products is targeted at taking advantage of a much wider approach to pet health trends, which are being driven by the pet parents' "humanization of dogs." More than just the need for good nutrition, APPT is focused on complete "Pet Wellness."

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, the ability to secure additional sources of financing, and many other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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