SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

November 18, 2009 05:05 ET

All American Pet Company, Inc. Focuses on Unique Product Rollout Plan

BEVERLY HILLS, CA--(Marketwire - November 18, 2009) - All American Pet Company™, Inc. (PINKSHEETS: AAPT), makers of super premium dog food brands Grrr-nola™ Natural Dog Food, the Grrr-nola™ Food Bar, and Bow Wow Breakfast™, announces its product launch strategy with a focus on the drug store and convenience store marketplace.

Lisa Bershan, President of AAPT, stated, "Our aging population is making more frequent visits to the 56,000 drug and 49,000 convenience stores. Our introduction of the first food bar for dogs brings the benefits of heart health, convenience and a $.99 price point to a distribution channel ignored by our competitors. Human food bars generate $3.4 billion in annual sales, offering the same benefits All American Pet's Grrr-nola Natural bars promise for dogs. Buyers for pet specialty chains, supermarkets, mass market merchandisers and drug chains who control the $17 Billion U.S. dog food marketplace are responding positively to the benefits of our products that all feature health benefits and focus on the growing phenomenon of the 'Humanization of Pets.'"

Barry Schwartz, CEO of AAPT, added, "Our Grr-nola food bars and our other 'grab and go' packing options are a perfect match to meet the merchandising needs of drug chains and convenience stores. Curiously, none of the major manufacturers has ventured into new form factors or meal portioning to meet the evolving lifestyles of the dog-owning 85 million boomers or working couples. We are offering these new product forms for delivery to retailers beginning in January 2010."

To increase awareness of the All American Pet brand, the company launched an interactive online photo competition sponsored by Grrr-nola Natural. During the 12-week contest, 57,000 dogs were entered and voted upon by 650,000 fans. The competition reached 4,000,000 unique visitors with an average visit of nearly 4 minutes, generating over 200,000,000 pages with Grrr-nola Natural mentioned on each and every page. Complimentary public relations garnered an additional 65,000,000 impressions in addition to a trade campaign to the 32,000 nation-wide grocery stores.

For more information, visit the All American Pet Brands™ web site at:

About All American Pet Company™, Inc.

All American Pet Company produces healthy products for dogs, with the core product being super premium dog food. All American Pet's products are manufactured in the U.S. under strict manufacturing guidelines and contain 100% American made ingredients. The expansion of the product offerings to include pet wellness products is targeted at taking advantage of a much wider approach to pet health trends, which are being driven by the pet parents' 'humanization of dogs.' More than just the need for good nutrition, APPT is focused on complete "Pet Wellness."

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, the ability to secure additional sources of financing, and many other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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