SOURCE: All American Pet Company Inc.

All American Pet Company Inc.

December 02, 2009 05:05 ET

All American Pet Company Inc. Introduces the First Food Bar for Dogs

BEVERLY HILLS, CA--(Marketwire - December 2, 2009) - All American Pet Company™ Inc. (PINKSHEETS: AAPT), makers of super premium dog food brands Grrr-nola™ Natural Dog Food, the Grrr-nola™ Food Bar, and Bow Wow Breakfast™, announces the success of its product launch strategy focused on the drug store and convenience store marketplace. AAP Sales and Distribution Inc., AAPT's licensee who has the right to represent the All American Pet product lines received a Purchase Order for $544,000 from one of the major US based drug store chains. The PO calls for delivery of All American Pet's Grrr-nola™ Food Bar for dogs and its 4oz grab & go single serve Grrr-nola Natural™ dog food package to 3,200 locations during the 1st quarter of 2010.

Barry Schwartz, CEO of AAPT, said, "Convenience is an attribute that cannot be overlooked. The new Grrr-nola Natural 4oz food bar for dogs and the new 4oz grab & go single serve Grrr-nola Natural dog food package are a perfect fit for our time challenged lifestyles of consumers. Boomers and two family earners, pressed for time and proximity are shopping more frequently in full service drug and expanded convenience stores. Convenience of prescriptions, health & beauty with expanded food choices from a smaller conveniently located store location has sparked a proliferation of new product opportunities for new product forms for the consumers."

Informed consumers know that their health and the health and well-being of their dogs are linked... so the heart-healthy Grrr-nola™ Dog Food Bar that doubles as a heart healthy snack is a smart choice. Finding Grrr-nola Natural™ dog food products on the shelves of a national drug store chain is not just a good idea for the store, it's also a good for our pets.

Lisa Bershan, President of AAPT, stated, "We are very excited with our entry into this very large and un-tapped market for our new product forms. Among the 37,700 drug stores, pet products posted a 67 percent increase from the year previous. Of the eleven categories showing the strongest growth in drug stores, eight are foods. Add to those numbers the 138,205 convenience stores and the supermarket and big box retailers and pet specialty stores no longer are the predominant target for the 'need-it-now' consumer."

The AAP Sales and Distribution non-exclusive agreement allows licensee the use of AAPT's intellectual property and branding to sell a specific list of AAPT's product lines. The agreement allows the company to leverage its properties and AAPT will receive advance payments, minimum royalties and a royalty on all sales of product by the licensee based on sales and guaranteed payments providing an attractive economic benefit to AAPT.

For more information, visit the All American Pet Brands™ web site at:

All American Pet Company Inc. produces healthy products for dogs, with the core product being super premium dog food. All American Pet's products are manufactured in the U.S. under strict manufacturing guidelines and contain 100% American made ingredients. The expansion of the product offerings to include pet wellness products is targeted at taking advantage of a much wider approach to pet health trends, which are being driven by the pet parents' "humanization of dogs." More than just the need for good nutrition, APPT is focused on complete "Pet Wellness."

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, the ability to secure additional sources of financing, and many other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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