SOURCE: Allarae Healthcare, Inc.

April 28, 2008 08:08 ET

Allarae Healthcare, Inc. Announces Signing of Distribution Agreement With Media Project, Scarl

IRVING, TX--(Marketwire - April 28, 2008) - Allarae HealthCare, Inc. (PINKSHEETS: ALHI) announced today that it has signed a Distribution Agreement with Media Project, Scarl, headquartered in Rome, Italy, to sell personal healthcare monitoring kits and related personal health tracking software through Media Project's Italian distribution channel. Fingessa stated that it will place an initial order for 5,000 of Allarae's monitoring kits that include screenings for influenza, breast cancer, strep throat and prostrate cancer. In the near future it expects to distribute Allarae's HIV, hepatitis, malaria and heart disease screening products.

In its first phase of selling, Media Project will focus its efforts primarily in Italy and will work to expand the market for Allarae's product to other E.U. countries where Allarae does not already have distribution channels.

Allarae's President, Phil Matteis, stated that its agreement with Media Project, Scarl is a continuation of its marketing efforts to sell its products to international markets by leveraging established sales channels. The Company stated that this was the second order it had negotiated from companies selling outside the U.S. and they expected this arrangement to greatly enhance their exposure in the international marketplace.

"The personal monitoring kits and our related tracking software for individual use are the start of a new era in personal health management," stated Phil Matteis, President of Allarae. "These solutions will give individuals more control and knowledge of their own health by giving them the ability to screen for numerous diseases and conditions at a very early stage, providing them with important health indicators to share with their care providers on an ongoing basis."

"The introduction of these personal screening products to international markets, especially in socialized medicine territories, introduces a whole new generation of thinking about personal health management, that we are proud to be a part of," stated the President of Media Project, Scarl. "In addition, Allarae's planned introduction of the personal health tracking software network, with its unique cellular phone interface, will offer our clients the opportunity to more accurately track their health status and offer their healthcare providers more historical and up-to-date data that can be used to detect disease earlier, as well as make it possible to more accurately focus on chronic problems with their patients."

About Allarae Healthcare Inc.:

Allarae is in the business of providing consumers with affordable personal health screening products and interactive health monitoring software. The Company's vision centers on the development and acquisition of unique personal health screening products and services to improve the way individuals relate to their health and understand their changing health status. Target objectives and goals are to uncover serious health conditions in their early stage by monitoring the state of the body's health on a regular basis with software tools in addition to monitoring family health on a regular basis. Screening results can be shared with doctors via the Allarae software system online worldwide.

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