SOURCE: Kenosia Corporation

December 06, 2007 09:09 ET

Alliance Sales & Marketing Selects Kenosia for Their Best-in-Class Category Management Solution

DANBURY, CT--(Marketwire - December 6, 2007) - Kenosia Corp. announced that Alliance Sales & Marketing and Alliance Natural, a leading full service food broker across the Southeast and Mid-Atlantic, has selected Kenosia Consulting and Kenosia's flagship product DataAlchemy to create their best-in-class category management solutions called FingerTip Solution.

Kenosia is a leading developer of software solutions that empower corporations to capture, analyze and profit from critical POS, syndicated, shipments, inventory and demographic information.

"We pride ourselves on hiring the most notable, skilled and experienced personnel in the industry with a focus on the ability to be more strategic in building and growing brands. Before we go out and sell, we build a fact based and sustainable consumption based promotional plan," said Scott Anderson, President at Alliance Sales & Marketing. "We represent some of the leading brands in the world, in many cases, we have been retained as a strategic brand partner in addition to being a best-in-class sales force. Kenosia mirrors our best-in-class philosophy and are recognized as leaders in their industry. Alliance teamed with Kenosia to create a category management system that is dynamic in its capabilities with a user friendly aspect that gives our team and clients a competitive advantage."

"We are very proud that Alliance Sales & Marketing selected Kenosia to build their new Category Management Fingertip Solution," said John Boccuzzi, Jr., CEO of Kenosia Corporation. "Alliance has a unique business opportunity in that they provide best-in-class results across most categories in retail food outlets such as Publix, Harris Teeter, Food Lion, Whole Foods, Wal-Mart and over 40 leading retailers, wholesalers and distributors. By building their web based Fingertip Solution in DataAlchemy, Alliance Sales & Marketing is able to provide a solution that all of their sales and brand professionals can access within minutes. This enables Alliance to focus on providing the timeliest information and updates to their clients and retailers. Kenosia's solution allows Alliance to focus on what they do best; driving success for the brands they represent and provide exceptional service with their retailer partners."

About Kenosia Corporation

Kenosia Corporation is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical POS, syndicated, shipments, inventory and demographic information. Headquartered in Danbury, CT, Kenosia offers leading enterprise software solutions to manufacturers, retailers, and sales agents. Kenosia's product line, including KnowledgeShare, RevCast and DataAlchemy offers best-in-class solutions for replenishment and forecasting, sales and marketing analytics and category management. In 2007, the company ranked #1 in Customer Experience for the Demand Data Analytics Category.

By allowing business analytics and dashboard reporting to operate on one platform, Kenosia drives efficiencies as well as bottom line profits, giving a client full access to disparate data sources that lead to stronger insights. For additional information, visit:

About Alliance Sales & Marketing

Alliance Sales & Marketing is a full service food broker that covers all major categories including Grocery, Dairy, Frozen, Meat, Deli, Bakery and General Merchandise. Alliance uses the latest technology to service its clients, including IRI's fully functional Super Market review and ACNielsen databases and now DataAlchemy driven reports. Coverage includes over 40 leading retailers wholesalers and distributors in Southeast and Mid-Atlantic including Blooms, Publix, Food Lion, IGA, Whole Foods, Ingles, Sweet Bay and BILO. For additional information contact Scott Anderson directly at

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