SOURCE: Allison & Partners

November 13, 2008 10:56 ET

Allison & Partners Names Lauren Selikoff Chief Marketing Officer

Addition of Former MWW Group CMO, Business Development Expert Continues Firm's Momentum in 2008

NEW YORK, NY--(Marketwire - November 13, 2008) - Lauren S. Selikoff has joined Allison & Partners, one of the nation's largest independent communications firms, as Chief Marketing Officer, VP Group Business Development. Allison & Partners, among the fastest growing strategic communications, public relations and public affairs agencies in the country, is based in San Francisco with six offices in the United States.

Formerly chief marketing officer at MWW Group, an Interpublic Group company, Selikoff will be responsible for driving brand awareness for Allison & Partners and leading the firm's marketing efforts and new business initiatives, prospect development and outreach.

With more than 15 years' experience creating brand and marketing campaigns for clients ranging from start-ups to Fortune 100 companies, Selikoff brings strategic marketing expertise and a deep commitment to client service and innovation to Allison & Partners. Under her tenure as Chief Marketing Officer of MWW Group, the agency won nearly every industry award, achieved significant growth and added some of the biggest and most respected brands in the world to its client base. In addition to playing a central role in business development efforts, she managed branding and marketing campaigns for the agency's clients and led the firm's creative services practice.

"Lauren will help Allison & Partners build our brand and continue our significant growth," said Scott Allison, company co-founder and CEO. "Her ability to leverage public relations to help build brands will benefit both current and potential clients, and her entrepreneurial spirit and commitment to providing measurable results make her a natural addition to the Allison & Partners team."

Selikoff's experience in the technology, corporate and consumer sectors includes developing marketing programs and strategies for clients including: The Natural Resources Defense Council; Brazos Higher Education Service Corporation; Bloomberg; Sun Microsystems; PC World Online; TheKnot.com; A&E Networks; the Princeton Review Online; and Modern Bride, among many others.

Her experience will complement Allison & Partners' core practice areas which include corporate communications, technology, consumer marketing and social impact, which combines sustainability, social and cause marketing. She will help raise awareness of the firm's complement of public relations services including: media relations and outreach, public affairs, coalition management, community relations, message development, strategic counsel, grass roots and grass tops engagement, and Web advocacy.

Selikoff has held executive positions in industry sectors that included technology, corporate communications, not-for-profit and consumer. Prior to joining MWW Group, she served as Marketing Director at FirstRain, a leader in search-driven research applications for investment professionals, and ReefEdge, where she implemented the positioning strategy behind the successful rollout of a new wireless networking system. She also served as Director of Internet Strategy at the Natural Resources Defense Council.

Selikoff graduated cum laude from Colgate University with a Bachelor of Arts degree in English.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information visit: www.allisonpr.com.

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