SOURCE: Blackhawk Network

August 10, 2010 09:00 ET

Almost 50% of Gift Card Shoppers Wait Until the Last Minute to Purchase a Gift

GiftCardMall.com Expands eGift Card Offering to Include More Brand Partners

PLEASANTON, CA--(Marketwire - August 10, 2010) -  Blackhawk Network, leading provider of prepaid and financial payments products for consumers and businesses, today announced that the selection of eGift Cards (gift cards delivered by email) available on GiftCardMall.com has expanded to include many new brands such as The Home Depot®, Sephora, Legal Sea Foods and Justice.

The demand for quality and unique last-minute gift cards is high. Results from a recent Blackhawk Network U.S. Gift Card Study showed that almost half of those who bought gift cards in the last year say they tend to shop for gifts at the last minute.

"Our launch of eGift Cards has proven to be popular with shoppers on GiftCardMall.com," said Talbott Roche, senior vice president of Blackhawk Network. "By expanding our eGift Card program, we're providing consumers with the added convenience of being able to shop online and send a gift within hours, which is an ideal solution to their last-minute shopping needs."

With U.S. online gift card sales projected to hit $5.86 billion in 2014, according to Javelin Strategy & Research, the expansion of eGift Cards on GiftCardMall.com comes just as consumers are increasingly turning to online channels to make their gift card purchases.

"Remembering to honor someone with a gift is more thoughtful than presenting a belated gift or forgetting the occasion altogether," said Shelley Hunter, creator of GiftCardGirlfriend.com. "Using eGift Cards, consumers can still deliver a thoughtful gift in a timely fashion. I particularly like virtual gift cards for out-of-town friends and family because I can send a gift easily and not have to pay for postage."

Many popular brands are now available as eGift Cards on GiftCardMall.com. Additional cards are slated to be available later this year in time for holiday shoppers. eGift Cards are received by email and can be printed out and redeemed in-store at participating retailers or redeemed online.

For more information, please visit www.giftcardmall.com.

About Blackhawk Network
Blackhawk Network is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

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