SOURCE: Alterian

October 12, 2007 13:04 ET

Alterian Launches Ground-Breaking Web-Based List Creation Tool

Online Drag-and-Drop Application Simplifies Data Selection for List Managers and Brokers

CHICAGO, IL--(Marketwire - October 12, 2007) - Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today the official release of List Direct, an intuitive web-based solution for list sales. Built on the highly acclaimed Alterian Engine which underpins database management and analysis for hundreds of organizations worldwide, List Direct provides list managers, brokers and marketers with a dynamic, easy-to-use tool for managing, selecting, and procuring data.

Data compilers and list managers can provide list rental customers secure online access to List Direct, allowing them to have control of the data they select, with immediate feedback on the size and cost of their selections, while retaining full control through a comprehensive approval process.

List Direct is easy to deploy and administer, mitigating the risk and opportunity costs associated with building and maintaining an in-house list management and fulfillment solution. By dramatically reducing the time and effort required to generate counts and orders, List Direct provides an environment that enables service provider staff to focus their resources on enhancing the customer service experience.

"This is a cutting-edge tool that will give our clients and partners a clear competitive advantage," explains Jason McNamara, Chief Marketing Officer, Alterian. "With the simple, intuitive drag-and-drop functionality Alterian is known for, and a web 2.0 interface, List Direct makes it easy and fast to generate accurate counts and costs, and produce the resulting list. Marketing services providers can increase volume without adding resources, for greater revenues and profit margins."

"In-house list fulfillment applications and stand-alone web-based solutions simply don't deliver the performance and functionality demanded by today's list managers and brokers," adds Joe Stanhope, Director of Global Product Marketing, Alterian. "As database marketing and contact centers become increasingly sophisticated, so does the market for data and lists. List Direct provides superior functionality through an interface virtually anyone can use to quickly make list purchase decisions."

Alterian will be demonstrating List Direct at this year's DMA conference event at Chicago's McCormick Place West, October 14th - 16th, at booth 2019.

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit

Contact Information

  • For more information, contact:
    Nick Klein
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