SOURCE: Alterian

November 07, 2007 10:15 ET

Alterian Partners With 10 of 12 Database Marketing Service Providers Cited by an Independent Research Firm

Robust Growth and Wide Acceptance of Alterian Technology Has Resulted in 56 New End User Relationships and Five New Partnerships

CHICAGO, IL--(Marketwire - November 7, 2007) - Alterian (LSE: ALN), a leading global enterprise marketing platform provider, is delivering database, digital and operational enterprise marketing software to 10 of the 12 MSPs included in the Forrester's November 2007 report titled The Forrester Wave™: Database Marketing Service Providers, Q4 2007. Forrester evaluated 12 service providers from an initial list of 144, using over 140 criteria.

"We believe our partnership with these marketing service leaders is a clear reflection of the power of the Alterian platform," said David Eldridge, CEO, Alterian. "We congratulate our partners on this extraordinary recognition. We're pleased to play a critical role in helping them significantly improve operational efficiencies and enhance analytical and campaign performance for their clients."

According to Forrester, "Most MSPs offer some strategic and analytical capability, although marketers point to considerable differences between those that integrate these capabilities within their overall service offering and those that offer them as standalone, bolt-on-offerings. Marketers... prefer integrated strategy and analytics to drive their relationships with their MSPs and, more importantly, with their customers."

The Alterian solution helps MSPs by doing away with isolated data silos and discrete technologies for various portions of the overall marketing function. Unlike other options, the Alterian platform integrates all applications into one easy-to-use architecture and one powerful data engine. When every application shares data, business rules and assets, marketers can plan, create, execute and report through one interface that crosses all channels, departments and global offices. From planning and budgeting, through creating and distributing marketing programs, to measuring and optimizing performance, everything is managed in one place.

"Our partners are an integral part of Alterian's success," said Eldridge. "Thanks to them, 56 new end user organizations have licensed Alterian technology over the past six months. We've also secured five new partnerships and experienced 27% revenue growth. We're excited by the growing demand for our platform, and look forward to taking advantage of the large opportunity in front of us."

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit

Contact Information

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