SOURCE: Altova


April 28, 2010 09:33 ET

Altova MapForce Brings Powerful Data Transformation Capabilities to Quark Dynamic Publishing Solution

MapForce Lends Quark the Power to Easily Translate Various Content Formats Into Different Mediums for an Automated Multi-Channel Publishing Solution

BEVERLY, MA--(Marketwire - April 28, 2010) -  Altova® ( announces the integration of Altova MapForce, its conversion and data mapping tool, with Quark® Dynamic Publishing Solution. Through Automation Services™, a component of Quark's dynamic publishing software, MapForce transformations translate XML into Web publishing formats, transform QuarkXPress® layouts for digital publishing, and convert XML to print pages, providing multi-channel publishers with a complete, automated XML-based publishing solution.

Quark's Automation Services allows users to automate their publishing process through a simple interface using predefined functions and does not require programming or scripting skills. Quark developed a tight integration of MapForce within its Automation Services to help users easily adopt a dynamic, multi-channel publishing strategy.

"Quark's Automation Services utilizes key functionality from MapForce to translate virtually any kind of content from data sources such as XML, databases, CSV, and Excel into formats that can be used in any publishing medium," said Alexander Falk, President and CEO for Altova. "Having the ability to transform and publish data to multiple channels using an automated process helps users improve productivity and cut costs. Furthermore, MapForce lets users not only access data in formats that were previously difficult to integrate into their publishing process, but also automate the transformation of this data into a more usable format."

"The integration of Altova MapForce into Quark Dynamic Publishing Solution gives multi-channel publishers a variety of options for working with content across multiple channels," said PG Bartlett, Quark's Senior Vice President of Product Management. "MapForce, with its intuitive user interface, helps our customers cut costs and time to implement automation by up to 80 percent."

MapForce, Altova's powerful any-to-any data integration tool, uses a sophisticated and intuitive drag-and-drop mapping interface that allows users to graphically design complex mapping and conversion projects that can be translated between various data formats. The data can be rendered instantly for viewing, while allowing users to save results for future and recurrent transformations. With the recent release of MapForce Version 2010 Release 2, several features have been added including a new 64-bit version, further extending the tool's power and flexibility.

A complete list of features available in Altova MapForce 2010 is available at:

To download a 30-day free trial of Altova MapForce or any Altova product, visit:

Availability and Pricing
Altova MapForce Version 2010 is currently available in Standard, Professional, and Enterprise Editions with pricing starting at $249 (USD) and can be purchased in the Altova Online Shop: For optimum savings, customers can choose the Altova MissionKit®, an integrated suite of XML, database, and UML tools, which includes up to eight Altova products for less than the price of two*. Altova recommends the purchase of its Support and Maintenance Package (SMP) with all software purchases. Learn more at:

About Altova
Altova® is the creator of XMLSpy® and other leading XML, database, and UML tools. A key player in the software tools industry and the leader in XML development tools, Altova is the choice of over 3 million clients worldwide, including 91 percent of the Fortune 500. An innovative, customer-focused company, Altova offers a product line that fulfills a broad spectrum of business needs for development teams in the world's largest organizations to growing one-person shops. An active member of the World Wide Web Consortium (W3C) and Object Management Group (OMG), Altova is committed to delivering standards-based, platform-independent solutions that are powerful, affordable, and easy-to-use. Founded in 1992, Altova is headquartered in Beverly, Massachusetts and Vienna, Austria. Visit Altova on the Web at:

Note to Editors: *Pricing comparison is edition-specific and is based on Altova MissionKit vs. two individual licenses of XMLSpy and MapForce.

Quark, Quark Dynamic Publishing Solution, Automation Services, QuarkXPress and Quark related marks are trademarks and/or registered trademarks of Quark Inc. and all applicable affiliated companies in the United States and in other countries. All other marks are the properties of their respective owners.

Contact Information

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    Media and Analyst Inquiries:
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    Public Relations Manager
    Altova Inc.
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