SOURCE: Rescue Beverage Corporation

December 26, 2007 08:00 ET Offers 'The Cure' for the Common Hangover

'After Drinking Drink' Available Just in Time for New Year's Hangovers

DENVER, CO--(Marketwire - December 26, 2007) - The Cure, the first healthy, all-natural, hangover remedy to relieve the negative effects of alcohol, is now available at online retailer The Cure is a tropical-flavored, fast acting powdered mix that effectively alleviates hangover symptoms when taken after alcohol consumption. The Cure is available for purchase at hundreds of liquor stores, convenience stores and ski resorts across the country, and now online at

"There is intense consumer demand for The Cure, because it's the only all-natural hangover remedy that really works," said Robert Scholl, chief executive officer of Rescue Beverage Corporation, manufacturer of The Cure. "Until now, only consumers in limited areas of the country had access to the product. We are proud to announce that anyone with access to the Internet now has access to The Cure."

The Cure alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach, and is the only product that successfully addresses the root cause of a hangover from a biological perspective. Unlike other common home remedies such as sports drinks and pain relievers, The Cure purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption.

The product is available on in a 15-count box for $44.85. To develop the proprietary, scientific formula for The Cure, Scholl worked closely with his sister, a developmental biologist at Duke University, and Bob Parrino, Ph.D., a clinical psychologist who studies alcohol effects. For more information about The Cure, visit

About Rescue Beverage Corporation

Rescue Beverage Corporation developed and manufactures The Cure, the only healthy, all-natural hangover remedy to relieve the negative effects of alcohol. Successful Ironman athlete Robert Scholl founded the company in 2006 to develop products that protect, rebuild, and fuel the body and mind. The company donates a significant portion of its profits to several worthy social and environmental causes, including programs to encourage responsible drinking. For more information, visit

Contact Information

  • Contact:
    J.D. McCartney
    Xstatic Public Relations
    303-928-7144, Ext. 48