SOURCE: Ambassador Media Group

April 28, 2008 09:00 ET

Ambassador Media Group, Google Enter Strategic Relationship

NEW YORK, NY--(Marketwire - April 28, 2008) - Ambassador Media Group today announced a strategic alliance with search engine giant Google. The Company, a New York-based print and online advertising provider, continues to enhance its relationship with Google and other major search engines to connect buyers and sellers online.

Ambassador, founded 8 years ago by CEO Kathy Hipple, has been an early adopter of evolving online search technologies. The company was the first independent directory publisher to represent the Yahoo! Yellow Pages in the New York metropolitan sales market.

In 2005, Ambassador Media Group launched a dedicated Internet division. The company developed a team to promote online search, allowing businesses to reach ready-to-buy consumers online.

"As a sales organization we recognize customer needs first," noted Sergio Alvarez, VP, Ambassador Internet. "Ambassador built a proprietary technology that allows businesses to appear across many search engines, including Google. The Ambassador team is composed of results-oriented sales executives who have an understanding of best advertising practices."

Ambassador's Internet the online division of Ambassador Media Group focuses on generating consumer action -- conversions -- by driving online traffic to businesses' web sites. Ambassador's custom-built software tracks the traffic to the site, including such leads as phone calls, emails and contact forms. Ambassador provides a daily report of all internet advertising results -- business intelligence at its best.

"Our patent-pending platform uses Conversion Based Optimization to increase ROI for our advertisers," said Hipple.

While Ambassador enjoys tremendous success bringing ROI-based solutions to its advertisers, it also offers web sites to businesses. Ambassador's budget and pre-planning tools enables Ambassador to quickly and accurately propose budgets that will allow businesses to appear prominently on such search engines as Google.

"Businesses need of a turn-key solution that interacts with all the search networks via one platform. Our search advertising management platform is just that," said Rick Oller, Ambassador's Chief Information Officer (CIO).

Enhancing its relationship with Google, the new alliance enables Ambassador to continue offering a state-of-the-art suite of products in the online search world.

"Direct access to the Google AdWords team creates faster identification of solutions and marketing opportunities for the Company's customers," said Ron Trenka, Director of Advertising Technology for Ambassador Internet.

Ambassador is among the first Company to deploy a dedicated direct sales force selling paid search. The Company's mission is to place ads online and to document the results of these internet advertising campaigns.

Ambassador's proprietary bidding engine and reporting software have propelled the Company to the forefront of local search.

Contact Information