SOURCE: Ambius


December 17, 2009 15:54 ET

Ambius Microfresh Announces a New Partnership With Omni Hotels to Infuse Signature Scents Into Hotels and Resorts

BUFFALO GROVE, IL--(Marketwire - December 17, 2009) - Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. Omni, renowned for its unique luxury portfolio in leading business gateway cities and resorts locales and for their award-winning service, will be utilizing a variety of Ambius scents in hotel lobbies and other areas of the properties to help create memorable experiences for their guests.

Ambient experiences can play an important role in attracting and retaining repeat customers in numerous settings. Of the five senses, smell is often considered the most powerful trigger of emotions and memories. With Ambius's state-of-the art Microfresh program, Omni will be able to have each hotel choose a particular scent which is in keeping with the authentic, locally oriented design and décor of the property to further deliver an ambience which captures the true essence of the destination.

"Omni has become recognized in the hospitality industry for using an innovative, sensory approach to ensure we create an engaging, comfortable environment for our guests," said Stephen Rosenstock, senior vice president for brand standards for Omni Hotels & Resorts. "Ambius is perfectly positioned to provide the products and services we are seeking as we evolve the program by customizing the scents in our properties based on the particular ambience we are looking to achieve for each."

"Our ambient scenting system results in a holistic, inspiring and memorable atmosphere which complements and reinforces Omni's mission to exceed the expectations of guests. We're extremely pleased to partner with like-minded companies who have discovered the role that scent can play in creating a unique experience," said Jeff Mariola, Ambius divisional managing director.

About Ambius

Ambius offers a full spectrum of services to enhance the interior space for the hospitality, healthcare, retail, and commercial industries. From ambient scenting to interior landscaping, holiday décor, decorative wall art and fresh fruit and flower deliveries to businesses in 18 countries in Europe, North America, South Africa and the Asia-Pacific region. Ambius is a division of Rentokil Initial plc (LSE: RTO). For more information, visit the new Ambius website at

Contact Information

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    Nancy Tamosaitis-Thompson
    Vorticom, Inc.