April 06, 2010 18:00 ET

American Association of Automatic Door Manufacturers (AAADM) Hires KARMA Media Labs to Lead Social Media Campaign

LOS ANGELES, CA--(Marketwire - April 6, 2010) -   The American Association of Automatic Door Manufacturers (AAADM), a trade association of automatic door manufacturers, will partner with KARMA Media Labs, a full service social media marketing and advisory agency, to lead its public awareness campaign. KARMA Media Labs will build awareness of automatic doors through the 'Demand Automatic' online marketing campaign, a series of six comedic viral videos designed to drive conversation around the need for automatic doors. 

"Automatic doors are good for everyone. They provide unparalleled convenience, ease of access, cleanliness and hygiene. Store and building owners who care about their customers use automatic doors," said Chris Johnson, AAADM Executive Director. "We are impressed with KARMA Media Lab's high level of understanding of the social media space and are excited to reach out to our online audience and bring awareness of the need for automatic doors."

"The move by a trade association of automatic door manufacturers into the online marketing space makes a bold statement that unconventional brands recognize the importance of engaging consumers and bloggers in a genuine conversation about company news. AAADM understands the value of interacting with the online audience, and is paving the way for non-traditional brands to find their niche online," says Lori Dicker, Founder & CEO of KARMA Media Labs. 

The 'Demand Automatic' viral video campaign launched on March 17 and can be viewed on YouTube. The first in the series of videos, Jam Session, features Jonathan Waud from Bravo's Make Me a Supermodel. To support the 'Demand Automatic' campaign, join AAADM's Facebook Fan page:  

The American Association of Automatic Door Manufacturers (AAADM) is a trade association of power-operated automatic door manufacturers that was established to raise public awareness and to administer a program to certify automatic door inspectors. AAADM was founded in 1994 to promote safety in the manufacture, installation and operation of automatic doors and their components. 

KARMA Media Labs
KARMA Media Labs is a full service social media marketing and advisory agency, helping organizations and individuals build awareness around their brand, message or persona through word of mouth marketing. The agency serves as a partner with their clients to drive visibility through innovative solutions including: digital marketing strategy, digital and traditional publicity, creative development, media buying, mobile marketing and events.

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