January 05, 2005 16:30 ET

American Eagle Outfitters Hires Michele Donnan Martin and Charles Martin to Lead Design and Product Development for New Concept




JANUARY 5, 2005 - 16:30 ET

American Eagle Outfitters Hires Michele Donnan Martin
and Charles Martin to Lead Design and Product
Development for New Concept

WARRENDALE, Pa.--(CCNMatthews - Jan 5, 2005) -

American Eagle Outfitters, Inc. (NASDAQ:AEOS) today announced that
Michele Donnan Martin and Charles Martin joined the company to lead
product design and development of its new retail concept. Michele was
named Chief Designer and General Merchandise Manager of Women's, and
will be directly responsible for women's product design and
merchandising. Charles was named Chief Designer of Men's, and will be
responsible for men's product design. Michele and Charles will report to
the company's President and Vice Chairman, Roger Markfield.

Michele and Charles join American Eagle with extensive merchandising and
design talent and experience creating lifestyle brands. From 1992
through 1999, they held Executive roles at Abercrombie and Fitch, where
they were instrumental in the successful launch and evolution of the
brand. Michele was Vice President, GMM of women's and girls'. Charles
held the position of Vice President of men's, boys' and new businesses.
Prior to that, Michele held merchandising positions at J. Crew and
Macy's. Previously, Charles created Ballard, a men's sportswear
collection, and worked on the Allen Solly brand for Federated and Calvin
Klein men's at Biderman Industries.

"I am absolutely delighted to have Michele and Charles leading product
development for our new concept," said Roger Markfield. "They are a
powerful team, with a proven track record of creating and evolving a
strong lifestyle brand. I have tremendous regard for their talent, and
am looking forward to their contributions to our exciting new growth

American Eagle Outfitters' CEO, Jim O'Donnell, commented, "Pursuing our
next concept is key to our long-term growth strategy, and our vision of
being a dominant, multi-brand lifestyle retailer. We have created a
unique concept that fits a real void in the current marketplace, and is
complimentary to the American Eagle brand. I am extremely pleased to
welcome Michele and Charles to our company, and know that together with
Roger, we have a world-class creative team leading our new concept."

American Eagle Outfitters (NASDAQ:AEOS) is a leading lifestyle retailer
that designs, markets, and sells its own brand of relaxed, casual
clothing for 15 to 25 year olds, providing high-quality merchandise at
affordable prices. AE's collection includes modern basics like jeans,
cargo pants, and graphic Ts as well as a stylish assortment of cool
accessories, outerwear and footwear. American Eagle Outfitters currently
operates 780 AE stores in 49 states, the District of Columbia and Puerto
Rico, and 69 AE stores in Canada. AE also operates via its Web business,, which offers additional sizes and styles of favorite AE

"Safe Harbor" Statement under the Private Securities Litigation Reform
Act of 1995: This release contains forward-looking statements, which
represent our expectations or beliefs concerning future events,
specifically regarding the launch and growth of our new retail concept.
All forward-looking statements made by the Company involve material
risks and uncertainties and are subject to change based on factors
beyond the Company's control. Such factors include, but are not limited
to the risks associated with starting a new retail apparel brand, and
those other risks described in the Company's filings with the Securities
and Exchange Commission. Accordingly, the Company's future performance
and financial results may differ materially from those expressed or
implied in any such forward-looking statements. The Company does not
undertake to publicly update or revise its forward-looking statements
even if future changes make it clear that projected results expressed or
implied will not be realized.


Contact Information

    American Eagle Outfitters, Inc.
    Laura Weil or Judy Meehan, 724-776-4857