SOURCE: American Express Incentive Services

November 22, 2005 14:46 ET

American Express Incentive Services Acquires New Patent Licensing Rights

ST. LOUIS, MO -- (MARKET WIRE) -- November 22, 2005 -- American Express Incentive Services (AEIS), an incentive industry leader, has acquired the rights to license a patent (U.S. Patent No. 5,689,695) that allows the creation of "focused-use" debit and credit cards. Focused-use cards strategically direct cardholder spend to specific merchants. Licenses under the patent will allow filtering on debit and credit cards for any type of card program.

American Express Incentive services announced earlier this year the expansion of its licensing program for its patented filtering process (U.S. Patent No. 5,689,100) for debit cards. Licenses under this patent are available primarily for incentive programs.

AEIS further expanded its licensing program to help meet the growing demand for focused-use cards. These types of cards are popular for employee incentives and consumer promotions as well as funding vehicles for health care benefits, payroll, expense management and individuals who do not have bank accounts.

Licensees can create cards similar to AEIS' proprietary focused-use stored-value cards, which feature themed merchant redemption categories or offer clients the ability to customize a card's merchant mix. These cards go beyond the offerings of traditional stored-value cards, which fall into two categories: single-store cards (redeemable at only one brand of merchant) and universal cards (redeemable anywhere the brand of card, e.g. American Express, is accepted).

Companies that want to sell focused-use debit cards without becoming licensees may do so by reselling AEIS' cards.

"The growing popularity of focused-use cards reflects the advantages they offer for a wide variety of uses," said Darryl Hutson, AEIS CEO. "The ability to target spending opens up options that otherwise would not exist for programs from consumer promotions to per diem. We've expanded our licensing program to allow more access to the benefits of these cards."

For more information on AEIS' patent licensing program, please call (888) 453-0150 or visit

AEIS provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is an affiliate of American Express and is headquartered in Fenton, Mo. For more information, please contact Bridget Westhoff, PR Manager, at (636) 226-2039, or

Contact Information

  • For more information, contact:
    Bridget Westhoff
    PR Manager
    email: Email Contact