SOURCE: AMA Phoenix

AMA Phoenix

April 13, 2010 16:46 ET

American Marketing Association's Phoenix Chapter Announces April Luncheon

PHOENIX, AZ--(Marketwire - April 13, 2010) -  

WHAT The American Marketing Association's (AMA) Phoenix Chapter announces its April luncheon:
 
 "The Power of Branding and Targeting: Finding Your Space in a Crowded Market"
   With Rommie Flammer - President and COO, China Mist Tea
Dan Schweiker - Co-Founder, Co-Chair and Co-CEO, China Mist Tea
   
WHY It is estimated that there are nearly 185,000 new products developed and launched each year in the United States. 105,000 of those tend to be food and beverage products. With the invention of so many new items to choose from, how do marketers work to set their product apart from the rest? More importantly, as marketers, how do we work to cut through the clutter of a crowded marketplace and get consumers to pay attention to a particular brand? Join us as we dig deep into the success of China Mist, a national beverage company that has managed to stand out and prosper in a very crowded arena.

SPONSORS  

Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN are the Gold sponsors. KEO Marketing is the silver sponsor for all 2009 - 2010 monthly meetings and SIG events. Other annual sponsors include: Phoenix Business Journal, media88, Republic Media, Cookies from Home, World Marketing and Marketwire.

   
WHEN Wednesday, April 28, 2010
11:30 a.m. - 1 p.m.
   
WHERE Phoenix Airport Marriott
1101 North 44th Street
Phoenix, AZ 85008
   
COST
  • $35 for members by Apr. 23
  • $55 for non-members by Apr. 23
  • Prices increase at the door
   
REGISTRATION Register online at http://www.netme.com/amaphoenix/
   
CONTACT INFORMATION American Marketing Association - Phoenix Chapter
www.amaphoenix.org
(480) 231 - 2820

Contact Information